Managed a digital marketing campaign for an e-commerce brand specializing in custom notebooks and journals. The objective was to significantly boost online sales and enhance brand visibility across multiple channels.
Objectives:
Increase e-commerce revenue by 85% within six months.
Expand the customer base by 50% through targeted digital marketing efforts.
Strengthen brand presence on social media and improve engagement rates.
Strategy:
Developed a comprehensive digital marketing strategy that included SEO, PPC, social media advertising, and email marketing.
Launched targeted Google Ads and Facebook Ads campaigns, focusing on high-intent keywords and lookalike audiences.
Created engaging social media content to drive brand awareness and foster community engagement.
Implemented a personalized email marketing campaign, including product recommendations and limited-time offers to re-engage existing customers.
Optimized the website's user experience to improve conversion rates, including faster loading times and a streamlined checkout process.
Results:
Achieved a 150% increase in e-commerce revenue within six months, surpassing the initial target.
Grew the customer base by 60%, with a significant increase in repeat customers.
Boosted social media engagement by 40%, with a notable increase in followers and interactions.
Enhanced email marketing performance, with a 25% increase in open rates and a 30% increase in click-through rates.
Conclusion:
This project demonstrates my expertise in driving e-commerce growth through a multi-channel digital marketing approach, highlighting my ability to deliver substantial revenue increases and customer engagement.