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Lifecycle marketing campaigns developed for global consumer brands including Headspace, Hulu, and Glo. This work showcases end-to-end CRM strategy and execution across email, push, and in-app messaging — including automated lifecycle journeys, personalization, segmentation frameworks, and data-driven campaigns designed to improve activation, retention, and customer lifetime value.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Dan Holdsworth and Luke Allen ship brands as a code ready repo.
The handoff includes global CSS, a clip JSON file, an agent file, and a human-readable README. Clients drag and drop it into their codebase and the brand is operable from day one.
They started doing this because clients kept improvising after handoff. A PDF gets opened once and forgotten. A repo stays in the codebase as a source of truth.
The thinking matters. The handoff is the start of the brand's life in production. If the system breaks the first time someone extends it, the design work didn't finish.
They also talked about taking only two projects at a time, catching a logo that sat too close to a Pinterest reference and redoing it the same day, and the difference between cheap and affordable when you raise prices.
Full episode: https://www.youtube.com/watch?v=Gl0Q2Xjw1Ao
AI is an analytical tool it doesn't have tast or creative intelligence or emotional intelligence it will never be better than humans in that because it has no emotions or creativity
Shopify Custom Product Input & Personalization Flow Implementation
Lilly Loves is a London-based independent fashion and lifestyle brand founded by Emma Lomax. The brand is known for its handcrafted embroidered bags, clutches, beach bags, wash bags, and embroidered artwork, all designed and produced in its London studio.
The brand has built a strong identity around bold, witty, and distinctly British design sensibilities, offering products that combine craftsmanship with personality. Alongside its ready-made collection, Lilly Loves also provides bespoke and custom embroidery services for personal use, gifting, and events.
With global shipping across more than 30 countries, the brand operates through a Shopify-powered e-commerce store and serves a customer base that values personalization, creativity, and handcrafted detail.
A polished marketing and sales video focused on strong pacing, dynamic motion graphics, engaging visuals, and clear storytelling to communicate the message effectively
