Shopify Custom Product Input & Personalization Flow Implementation
Lilly Loves is a London-based independent fashion and lifestyle brand founded by Emma Lomax. The brand is known for its handcrafted embroidered bags, clutches, beach bags, wash bags, and embroidered artwork, all designed and produced in its London studio.
The brand has built a strong identity around bold, witty, and distinctly British design sensibilities, offering products that combine craftsmanship with personality. Alongside its ready-made collection, Lilly Loves also provides bespoke and custom embroidery services for personal use, gifting, and events.
With global shipping across more than 30 countries, the brand operates through a Shopify-powered e-commerce store and serves a customer base that values personalization, creativity, and handcrafted detail.
I’m designing Herareh, an e-commerce project, and exploring two ways to present its product images. Let me know your favorite & follow my Contra profile for more updates!
White backgrounds for me, it keeps the flowers as the hero and won't fight with the product grid once you scale past a handful of items. Are you testing this with actual customers or is it mostly a gut call at this stage?
Really love this brand identity! The bold yellow, clean typography, and product applications make the whole concept feel modern, energetic, and memorable. 👏🔥
Coworking 1250 is located in Brazil and aims to reach a millennial audience looking for a comfortable, tech-enabled, and peaceful place to spend the afternoon working. I loved creating this brand identity!
Looking for a reliable Shopify Developer to bring your eCommerce idea to life? 🚀
I’m a Shopify Developer with 4+ years of hands-on experience and 250+ Shopify projects delivered for different types of businesses and eCommerce brands.
I specialize in Shopify theme customization, Liquid development, custom sections, responsive design, product and cart customization, Shopify 2.0, and creating business-specific features that go beyond standard theme functionality.
I also have experience with Shopify app integration, third-party apps, APIs, multivendor solutions, B2B stores, D2C brands, and custom eCommerce requirements.
Over the years, I’ve worked on projects where the requirement was not simply to “build a Shopify store,” but to understand the business requirement and create a practical solution around it.
Whether you need a new Shopify store, want to customize an existing theme, need a specific feature, want to integrate an app, fix a Shopify issue, improve your product page, customize your cart, or need ongoing development support, I can help.
I work with a strong focus on clean implementation, responsive design, attention to detail, clear communication, and delivering solutions that are easy to maintain.
My experience includes working with Shopify themes such as Dawn and other popular premium themes, along with custom Liquid, HTML, CSS, JavaScript, metafields, custom sections, templates, and Shopify 2.0 architecture.
I have also handled both B2B and D2C projects, giving me an understanding of how different businesses require different Shopify solutions.
If you already have a Shopify store and need improvements, customization, bug fixing, new functionality, or ongoing development support, feel free to reach out.
If you are planning to launch a new Shopify store and need someone who can handle the development side from start to finish, I’d be happy to discuss your requirements.
I believe every business has different goals, so I prefer understanding the requirement first and then suggesting the right Shopify solution.
✨ 4+ Years of Shopify Experience
🚀 250+ Projects Delivered
🛍️ Shopify Theme Development & Customization
💻 Liquid Development
🔌 Shopify App Integration
🏪 B2B & D2C eCommerce Projects
👥 Multivendor Solutions
⚙️ Custom Features & Functionality
📱 Responsive & Mobile-Friendly Development
🐛 Bug Fixes & Store Improvements
🔄 Ongoing Shopify Support
If you have a Shopify project in mind, let’s discuss it.
Your idea + my Shopify expertise = a store built around your business needs.
Feel free to connect with me here on Contra or message me directly about your Shopify project. 🚀