Sara Kabani's Work | ContraWork by Sara KabaniSara Kabani
Lifecycle strategist | CRM & automation expert
Managed social media strategy and execution for Dallas Drybar locations, creating engaging content, writing copy, and coordinating promotions to drive brand awareness, client engagement, and appointment bookings. Provided graphic design support for a volunteer organization, creating digital and print materials including event flyers, social media graphics, and promotional assets to support community engagement and outreach efforts. Lifecycle marketing campaigns developed for global consumer brands including Headspace, Hulu, and Glo. This work showcases end-to-end CRM strategy and execution across email, push, and in-app messaging — including automated lifecycle journeys, personalization, segmentation frameworks, and data-driven campaigns designed to improve activation, retention, and customer lifetime value. Lifecycle marketing campaigns developed for global consumer brands including Headspace, Hulu, and Glo. This work showcases end-to-end CRM strategy and execution across email, push, and in-app messaging — including automated lifecycle journeys, personalization, segmentation frameworks, and data-driven campaigns designed to improve activation, retention, and customer lifetime value.