The CX Marketing Kit is a structured lifecycle marketing framework designed for startups and growth-stage teams that need clarity, automation, and retention strategy without hiring a full internal lifecycle team.
It provides AI plug and play foundational templates, journey maps, segmentation logic, and QA systems needed to launch scalable customer engagement programs across email, SMS, and in-app channels.
24-Hour AI Workflow Blueprint — From Business Problem to Practical AI Plan
I developed a practical workflow-review system designed to help small businesses identify where AI can genuinely save time — and, just as importantly, where human judgement should remain in control.
The process starts with a structured business questionnaire covering repetitive tasks, existing software, time-consuming processes, desired improvements and areas that should not be automated.
That information is then analysed to identify bottlenecks, quick wins and realistic opportunities for AI assistance. The resulting Blueprint provides prioritised recommendations, practical workflows, suggested tools and prompts, implementation steps, and clear human/AI boundaries.
I also built and tested the supporting intake and delivery workflow so the complete review can be produced within 24 hours of receiving the required information.
The objective isn't “AI everywhere”. It's less repetitive work, clearer processes and practical improvements that a business can actually use.
This workflow was developed and internally tested as part of a live 30-day commercial AI experiment. No invented client results or hypothetical savings are presented here.
The hero does a nice job balancing a futuristic subject with a readable, product-led layout. The small metric panel and soft blue framing add depth without competing with the headline.
For Clairfair, I explored a soft, youthful visual identity built around a simple idea: care should feel gentle, approachable, and personal.
I developed the direction across the logo, typography, color palette, messaging, and facial-cream packaging keeping the system clean and minimal while adding subtle playful details through the soft pink palette, hearts, and expressive typography.
The goal wasn't to make skincare feel clinical or overly luxurious. It was to create something that feels friendly, confident, gentle, and easy to connect with.
I also explored how the identity could translate into a broader brand system rather than stopping at the logo.
Does this feel more like a skincare brand for teens, young adults, or both?
Teen-leaning to me, and the hearts are what tip it — they're the one element an older buyer would read as aimed at someone younger. The script wordmark and that muted rose palette on their own would sit fine in early-twenties territory. If you want it to stretch to both, the...