Francesca Georgi - Brand Designer | ContraWork by Francesca Georgi
Francesca Georgi

Francesca Georgi

Brand Identity Designer for Small Businesses

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Salt Lake City, USA

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Salt Lake City, USA

Cover image for Foundry House is a concept
Foundry House is a concept brand created for a luxury interior design studio. Inspired by curated possessions, rich materials, and intentional living, the identity balances timeless elegance with modern restraint. The brand system includes a complete visual identity, typography hierarchy, color palette, brand guidelines, digital applications, and supporting assets designed to create a cohesive experience across every touchpoint. My goal was to build a brand that feels collected, refined, and deeply personal—capturing the idea that thoughtful design reveals what truly belongs.
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Cover image for Belltower Architects | Minimalist Monogram Identity
Belltower Architects | Minimalist Monogram Identity
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Cover image for Terra | Boutique Desert Retreat Branding
Terra | Boutique Desert Retreat Branding
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Cover image for Belluno | Luxury Lifestyle Brand Identity
Belluno | Luxury Lifestyle Brand Identity
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Cover image for GTI Brand Refresh & Readiness Intelligence Brand System
GTI Brand Refresh & Readiness Intelligence Brand System
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Cover image for Cairn Outdoor Lifestyle Brand Identity
Cairn Outdoor Lifestyle Brand Identity
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Cover image for One of the biggest challenges
One of the biggest challenges I see in branding is that people spend so much time choosing the perfect elements that they want all of them to be the focus. The logo. The colors. The typography. The imagery. The problem? When everything is competing for attention, your audience doesn't know where to look first. Strong branding comes from hierarchy, not volume. Everything can be special, but not everything can be the focus. That's when the details start to matter.
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Cover image for Maison Sera Luxury Landing Page Concept
Maison Sera Luxury Landing Page Concept
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Cover image for Kuro Atelier Social Media Direction
Kuro Atelier Social Media Direction
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Cover image for A clean, minimal brand identity
A clean, minimal brand identity focused on strong typography, balanced layout, and a refined visual direction. Designed to feel elevated, modern, and easy to apply across digital platforms.
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Cover image for A soft, cohesive brand kit
A soft, cohesive brand kit built around a neutral palette and intentional typography. Designed to create a polished and consistent look across social, web, and marketing materials.
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Cover image for Want a fully custom, luxury
Want a fully custom, luxury brand experience? Check out my Signature Brand Strategy Package—it includes full brand strategy, custom logos, and social media setup.
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