Helping a youth tech education organization in Rwanda build the visual credibility to match their ambition - through strategic brand identity and guidelines.
WithIn Tech runs coding bootcamps for young people aged 13–20 in Kigali, Rwanda, with a philosophy rooted in doing, not just studying. As they prepared to grow - attracting donors, partners, and institutional support - their existing brand couldn't carry the weight of where they were heading. I rebuilt the full visual identity system from the ground up: logo, typography, colour palette, pixel-art graphic language, and comprehensive brand guidelines. The strategic challenge was balancing tensions - tech-forward without being cold, youth-focused without being childish, rooted in Rwanda while speaking to broader ambition.
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Who doesn’t love a 5-day in-office week? 😌
Keyboards. Chewing. Phone calls. Coffee machines.
All at once. All day. Everyday.
For the @Morphic Challenge, I created a short cinematic Bose spec about everyone's favourite system overload of office noise with a little overstimulation and the almost moments of peace we steal back.
Every image, video scene, sound effect and the full music track (including vocals) was generated end-to-end using Morphic AI. I used it to explore camera angles, moods, continuous characters, pacing, grading, and sound design.
Final Cut Pro was only used to edit everything together and add text.
This one was a lot of fun to make!
Thanks Morphic for building tools that make storytelling feel this fluid.
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What if a fashion campaign didn’t need a set to feel cinematic?
For this concept, I took fashion to the salt flats of Bolivia, an endless white landscape, a sculptural zebra look, flashes of gold, and movement designed to make every frame feel intentional.
The final film was created with AI, but the vision wasn’t left to chance. From the styling and environment to the camera direction, pacing and visual continuity, every detail was built to feel like part of the same world.
I’m interested in AI for what it can unlock creatively not just what it can generate.
Creative Direction · AI Visuals · Fashion Film · Video Editing
Available for select brand, fashion & creative projects.
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