VUK Swim is an ethically made swimsuit brand which is handmade in Toronto Canada. Their mission is to lower the consumption of clothing by creating high-quality and versatile swimsuit pieces.

Their main goal with their social media was to showcase how versatile their swimsuits were. They are not only reserved for swimming but can be worn as cute clothing pieces.

Instead of fully managing their social media, we created a monthly content calendar with graphics, captions and reels which were uploaded to their personal Google Drive folder. All they had to do was post and do their own community management. This helped in creating consistency with their posting schedule.

A big problem VUK Swim encountered was the lack of UGC content. They wanted to showcase the versatility of their swimsuits.

We ended up creating UGC to showcase how to wear the swimsuits in different ways. This led in an increase of sales.

For the launch of their SS22 collection, we did the creative direction for their photoshoot. We organized everything from start to finish. From the mood board to the shotlist and call sheet. The new professional pictures elevated their website and secured them a few website features.

These results were achieved during the month of their launch. We implemented a launch plan which focused on organic social media. This social media strategy increased their sales tremendously, which resulted in their swimsuits being back-ordered and having to outsource part of the production.

Total post likes: +1.58k

Website taps: +180

Total post shares: +140

Total profile visits: +1.7k

Total post impressions: +48.7k