Skill House Movie is a horror satire produced by Ryan Kavanaugh and 50 Cent starring Bryce Hall. The movie talks about the lengths people are willing to go when it comes to social media fame.

The main target demographic for this movie was gen z'ers. We needed to get them excited for this new and upcoming horror movie with a star-studded cast. The social efforts needed to support their current PR efforts. It was important to really connect with the community surrounding the movie and keep a close ear on what people were looking for.

Built out a strategy and visual identity for Skill House that would best resonate with their target demographic

Coordinated content shoots with the cast that would get us some viral moments on the internet and increase our brand awareness

Supported PR efforts by posting important updates regarding the movie and necessary trailers

Edited all TikTok content to keep it engaging and up to trend

Interacted with the cast and current fans of the movie to build up engagement and hype as well as a loyal following

Over a million impressions within the first month of posting

Grew our following to 17K followers

Some viral-worthy moments including the cast which resulted in millions of views

Amazing news publications featuring our content

A high engagement rate and praise from our followers regarding the content