Social Media Management & Social Strategy for Skill House Movie
Qetsiyah Jacobson
About Skill House Movie
Skill House Movie is a horror satire produced by Ryan Kavanaugh and 50 Cent starring Bryce Hall. The movie talks about the lengths people are willing to go when it comes to social media fame.
The Problem
The main target demographic for this movie was gen z'ers. We needed to get them excited for this new and upcoming horror movie with a star-studded cast. The social efforts needed to support their current PR efforts. It was important to really connect with the community surrounding the movie and keep a close ear on what people were looking for.
What I did
Built out a strategy and visual identity for Skill House that would best resonate with their target demographic
Coordinated content shoots with the cast that would get us some viral moments on the internet and increase our brand awareness
Supported PR efforts by posting important updates regarding the movie and necessary trailers
Edited all TikTok content to keep it engaging and up to trend
Interacted with the cast and current fans of the movie to build up engagement and hype as well as a loyal following
The Results
Over a million impressions within the first month of posting
Grew our following to 17K followers
Some viral-worthy moments including the cast which resulted in millions of views
Amazing news publications featuring our content
A high engagement rate and praise from our followers regarding the content
Like this project
Posted Feb 1, 2023
The Skill House is a horror satire movie produced by Ryan Kavanaugh and 50 Cent. The case includes social media star Bryce hall, Leah Pipes and Neal McDonaugh.
