Social Media Management & Strategy for Gen Z Dating App | IRLY

Marketing Strategist

Social Media Manager

Content Creator

Adobe XD

Canva

Google Docs

About IRLY

IRLY is a video dating app that is focused on creating real connections within the online dating space.

Since IRLY was still in stealth mode we helped them define multiple aspects of their social media, copywriting and brand strategy.

What I offered

TikTok Management

IRLY is a video dating app created by Gen Z for Gen Z. We created content on a platform that would help us reach our target demographic. We made sure to hop on trends, comment on popular videos to gain traction to our profiles.

Pinterest Management

Dating is a big niche on Pinterest and we wanted to make sure to utilize it to build organic traffic to our social channels. This resulted in a couple of posts going viral on Pinterest and reaching over 75k monthly viewers.

Instagram Management

Since IRLY is a video dating app we put a big focus on creating video content that could relate to a gen z audience. We repurposed content from TikTok and created Instagram native content to increase our brand awareness.

Instagram feed concept created using Adobe Photoshop and Abdobe XD.

Content Creation

Focusing on video content creation, we made a lot of video content when it comes to IRLY. We also created graphics that could be utilized for their social media channels.

Social Media Strategy

Being a startup, IRLY did not have any social media strategy set in place. Therefore, we helped them set up an in-depth social media strategy that included competitor analysis, user personas,..

A full fledged social media strategy to ensure we attracted our target audience.

Within the strategy I created various mockups to bring the ideas to life.

Copywriting & brand strategy

IRLY hadn't established their brand voice or their brand strategy. We helped them come up with their brand voice and their current tagline "f*ck the talking stage, let's video chat instead"