IRLY is a video dating app that is focused on creating real connections within the online dating space.

Since IRLY was still in stealth mode we helped them define multiple aspects of their social media, copywriting and brand strategy.

IRLY is a video dating app created by Gen Z for Gen Z. We created content on a platform that would help us reach our target demographic. We made sure to hop on trends, comment on popular videos to gain traction to our profiles.

Dating is a big niche on Pinterest and we wanted to make sure to utilize it to build organic traffic to our social channels. This resulted in a couple of posts going viral on Pinterest and reaching over 75k monthly viewers.

Since IRLY is a video dating app we put a big focus on creating video content that could relate to a gen z audience. We repurposed content from TikTok and created Instagram native content to increase our brand awareness.

Focusing on video content creation, we made a lot of video content when it comes to IRLY. We also created graphics that could be utilized for their social media channels.

Being a startup, IRLY did not have any social media strategy set in place. Therefore, we helped them set up an in-depth social media strategy that included competitor analysis, user personas,..

IRLY hadn't established their brand voice or their brand strategy. We helped them come up with their brand voice and their current tagline "f*ck the talking stage, let's video chat instead"

These results are from one week after the launch of their Instagram page. This showcased how effective our social media strategy was.

Accounts reached: +25.8k

Accounts engaged: +710

Total impressions: +31k

Total profile visits: 1k