Brand Identity Development for Ben's Pizzeria

We know from experience that there is nothing more satisfying than that first bite of a truly great pizza: the crunch and chew of the perfect crust, the sweetness of the sauce, the earthy aroma of basil and the salty taste of fresh mozzarella that lingers for just a moment on your tongue.

We want to bring that feeling to you, which is why we’ve worked hard to bring you the finest ingredients from the Italian countryside and fresh produce from the local vendors of New York City.

— Brand Discovery — Identity System — Brand Guidelines — Packaging, Menus & Printed Collateral — Typography & Color — Social Media Templates — Brand Assets

The visual identity incorporates the brand values - a fresh and youthful take to pizza while staying true to traditional values. The identity consists of a typeface that represents playful design, along with hand drawn illustrations.

The illustrations on the pizza boxes are inspired by the experience of a pizzeria. The irregularity of the drawings capture the balance between freshness, quality and authenticity of the brand.