Freelance Brand Strategists in St. LouisFreelance Brand Strategists in St. Louis
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Paul Stern's avatar
Paul Stern
proSt. Louis, USA
Top-tier Brand Design Specialist with 15+ Years Experience
5.0
Rating
6
Followers
Top-tier Brand Design Specialist with 15+ Years Experience
Cover image for REI Studio Rebrand and Visual Identity Project
REI Studio Rebrand and Visual Identity Project
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Cover image for A client of mine came
A client of mine came to me with a name problem.... He runs an interior design studio for real estate investors — flippers, new builds, STRs. Good work. Steady clients. One issue: the name. "Ivory Home." Problem #1: there's a national homebuilder called Ivory Homes. Every Google search sent people to a company he had nothing to do with. Problem #2: the name said nothing about who it was for. Nothing said "investor." Nothing said "return on your renovation." It just said... home decor. So we started over. Naming: We landed on REI Studio. Clear. Searchable. Says exactly who it's for — real estate investors — in three letters. Positioning: Not a traditional interior designer. Not a home builder. A design systems partner that helps investors move faster, make better decisions, and increase returns. That's the whole pitch. Voice: Short sentences. No luxury-boutique fluff. No jargon. Sound like an operator talking to another operator, because that's who's reading it. Visual identity: A minimal house mark with a "double line" — forward motion, transformation. Warm neutrals instead of cold luxury tones. A serif logotype that reads studio-grade without reading pretentious. Deployment: Full system, not just a logo: business cards, brochures, apparel, trade show booth, website, email templates — all speaking the same language. The result wasn't just a prettier brand. It was a brand that finally said the right thing to the right person, the first time someone saw it. That's the job. Not decoration. Clarity.
5
241
Cover image for From Military To Millionaire Brand Rebuild
From Military To Millionaire Brand Rebuild
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8
Cover image for Rebrand with Website Redesign for Ben Buys Houses
Rebrand with Website Redesign for Ben Buys Houses
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8
Brand Strategist(5)
승현 이's avatar
승현 이
St Charles, USA
Brand Strategist & Marketing PM
Brand Strategist & Marketing PM
Cover image for [Christmas House: Character Brand Seasonal Pop-up] Christmas...
[Christmas House: Character Brand Seasonal Pop-up] Christmas House: From First Product Line to Full Seasonal Experience “Christmas House” was a seasonal pop-up built to launch a production company’s first-ever global character product line. Instead of just placing products on shelves, we turned the space into a cozy, story-driven house that made people want to linger, browse, and collect. I led the campaign end-to-end as PM — from concept and customer flow to merchandising and staffing. The activation not only achieved strong daily sales and steady visitor numbers, but also generated enough buzz to secure a sequel proposal for “Christmas House 2.”
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Cover image for [Dream Theater: Insurance Gen Z Pop-up] Making Insurance Fee...
[Dream Theater: Insurance Gen Z Pop-up] Making Insurance Feel Like a Dream (Literally) Insurance isn’t the easiest category to make lovable — especially for Gen Z. With “Dream Theater,” I joined an insurance brand’s journey to rethink how they show up to younger audiences through an experiential pop-up. Instead of pushing products, we built an immersive space around dreams, goals, and “future me” moments. My role focused on the strategy and storytelling side: understanding Gen Z behavior, mapping the customer journey in the space, and making sure every touchpoint — from leaflets to digital signage — felt cohesive and emotionally grounded. The result? A pop-up that drew consistent foot traffic, triggered social conversations, and was later featured as a standout case of Gen Z-focused brand activation.
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151
Cover image for [Disney+ Uncle Sam-sik Pop-up] From Screen to Street: Bringi...
[Disney+ Uncle Sam-sik Pop-up] From Screen to Street: Bringing a Hit K-Drama into the Real World When Uncle Sam-sik, a Disney+ original series, started gaining serious buzz, the question became: how do we keep that momentum going beyond the screen? I worked as PM on an experiential pop-up that extended the drama’s world into a physical space. We designed a store that felt like stepping into the story, and paired it with a highly shareable hashtag event. The result: tens of thousands of visitors, a strong participation rate in the SNS event, and coverage in lifestyle and branding media. I love projects like this because they sit at the intersection of content, space, and community — all things I care deeply about.
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Cover image for [adidas: Instagram + Activations] adidas Korea: Turning Offl...
[adidas: Instagram + Activations] adidas Korea: Turning Offline Energy into Social Stories For the past few seasons, I’ve been leading social for two adidas Korea Instagram channels — one for performance, one for Originals. My sweet spot is where brand, content, and operations meet: translating global assets and live events into local stories that actually resonate with people in Korea. From marathons and product launches to private community events, I plan how each moment will live online before it happens offline. That means one-take interviews, story formats that fans love to tap through, and wrap-up content that keeps the buzz going long after the event is over. This work has been about more than just posting: it’s about building a system that keeps a global brand human, local, and consistent over time.
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196
Brand Strategist(3)
Maelisha Nahlee's avatar
Maelisha Nahlee
St. Louis, USA
Fun & Strategic Branding Enthusiast 🌟
Fun & Strategic Branding Enthusiast 🌟
Cover image for Slept On: Website & Social Media Content Design
Slept On: Website & Social Media Content Design
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4
Cover image for Braids By Shyra: Logo, Branding Suite, & Business Card Design
Braids By Shyra: Logo, Branding Suite, & Business Card Design
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6
Cover image for Humble Beast Logo Design
Humble Beast Logo Design
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4
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Brand Strategist(2)
JetDesigns Studio's avatar
JetDesigns Studio
St. Louis, USA
We don't change product, instead how users experience it!
21
Followers
We don't change product, instead how users experience it!
Cover image for Mielle — Artisan Pastry &
Mielle — Artisan Pastry & Coffee Brand Identity
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24
437
Cover image for Rally - Padel Brand Guideline
Rally - Padel Brand Guideline
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17
369
Cover image for Most designers have solid reasons
Most designers have solid reasons behind every decision they make. But when it's time to explain the work to a client, or turn it into a case study, those reasons are rarely written down anywhere. We felt that too sometime, so we decided to built "Check" with the team. Answer a few questions about your project, and "Check" will turn your answers into a one-page case study that's ready to share. Pick the "Focused fix" if you improved something that already existed, or "Build from nothing" if you started it yourself. Early access is open starting today & the full access should follow in about two weeks. Stay tuned! 👀 We'd love your feedback while it's still taking shape. "Check" us out on jet.studio/product/check (http://jet.studio/product/check)
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Cover image for Apple just launched the iPhone
Apple just launched the iPhone Duo and inspired by the new foldable form factor, we explored how a more spacious. A flexible iPhone experience could work as a productivity workspace. So here’s iPhone Duo on our Product Shelf concept. From your side, what would you build with all that extra screen space on iPhone Duo? #iPhoneDuo (https://www.linkedin.com/search/results/all/?keywords=%23iphoneduo&origin=HASH_TAG_FROM_FEED) #Apple (https://www.linkedin.com/search/results/all/?keywords=%23apple&origin=HASH_TAG_FROM_FEED) #ProductDesign (https://www.linkedin.com/search/results/all/?keywords=%23productdesign&origin=HASH_TAG_FROM_FEED) #UIUX (https://www.linkedin.com/search/results/all/?keywords=%23uiux&origin=HASH_TAG_FROM_FEED) #FoldableDesign (https://www.linkedin.com/search/results/all/?keywords=%23foldabledesign&origin=HASH_TAG_FROM_FEED) #DesignExploration (https://www.linkedin.com/search/results/all/?keywords=%23designexploration&origin=HASH_TAG_FROM_FEED) #Figma (https://www.linkedin.com/search/results/all/?keywords=%23figma&origin=HASH_TAG_FROM_FEED)
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Brand Strategist(2)
Sadiq Amarea-Bey's avatar
Sadiq Amarea-Bey
St. Louis, USA
Senior Art Director and Creative Storyteller
Senior Art Director and Creative Storyteller
Cover image for AdVersify
AdVersify
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36
Cover image for 5900 STUDIOS
5900 STUDIOS
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19
Cover image for U.S. ARMY
U.S. ARMY
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77
Cover image for St. Louis Cardinals
St. Louis Cardinals
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50
Brand Strategist(1)