Freelance Brand Strategists in St. LouisFreelance Brand Strategists in St. Louis
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승현 이's avatar
승현 이
St Charles, USA
Brand Strategist & Marketing PM
New to Contra
Brand Strategist & Marketing PM
Cover image for [Christmas House: Character Brand Seasonal Pop-up] Christmas...
[Christmas House: Character Brand Seasonal Pop-up] Christmas House: From First Product Line to Full Seasonal Experience “Christmas House” was a seasonal pop-up built to launch a production company’s first-ever global character product line. Instead of just placing products on shelves, we turned the space into a cozy, story-driven house that made people want to linger, browse, and collect. I led the campaign end-to-end as PM — from concept and customer flow to merchandising and staffing. The activation not only achieved strong daily sales and steady visitor numbers, but also generated enough buzz to secure a sequel proposal for “Christmas House 2.”
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Cover image for [Dream Theater: Insurance Gen Z Pop-up] Making Insurance Fee...
[Dream Theater: Insurance Gen Z Pop-up] Making Insurance Feel Like a Dream (Literally) Insurance isn’t the easiest category to make lovable — especially for Gen Z. With “Dream Theater,” I joined an insurance brand’s journey to rethink how they show up to younger audiences through an experiential pop-up. Instead of pushing products, we built an immersive space around dreams, goals, and “future me” moments. My role focused on the strategy and storytelling side: understanding Gen Z behavior, mapping the customer journey in the space, and making sure every touchpoint — from leaflets to digital signage — felt cohesive and emotionally grounded. The result? A pop-up that drew consistent foot traffic, triggered social conversations, and was later featured as a standout case of Gen Z-focused brand activation.
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Cover image for [Disney+ Uncle Sam-sik Pop-up] From Screen to Street: Bringi...
[Disney+ Uncle Sam-sik Pop-up] From Screen to Street: Bringing a Hit K-Drama into the Real World When Uncle Sam-sik, a Disney+ original series, started gaining serious buzz, the question became: how do we keep that momentum going beyond the screen? I worked as PM on an experiential pop-up that extended the drama’s world into a physical space. We designed a store that felt like stepping into the story, and paired it with a highly shareable hashtag event. The result: tens of thousands of visitors, a strong participation rate in the SNS event, and coverage in lifestyle and branding media. I love projects like this because they sit at the intersection of content, space, and community — all things I care deeply about.
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Cover image for [adidas: Instagram + Activations] adidas Korea: Turning Offl...
[adidas: Instagram + Activations] adidas Korea: Turning Offline Energy into Social Stories For the past few seasons, I’ve been leading social for two adidas Korea Instagram channels — one for performance, one for Originals. My sweet spot is where brand, content, and operations meet: translating global assets and live events into local stories that actually resonate with people in Korea. From marathons and product launches to private community events, I plan how each moment will live online before it happens offline. That means one-take interviews, story formats that fans love to tap through, and wrap-up content that keeps the buzz going long after the event is over. This work has been about more than just posting: it’s about building a system that keeps a global brand human, local, and consistent over time.
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Brand Strategist(3)
Maelisha Nahlee's avatar
Maelisha Nahlee
St. Louis, USA
Fun & Strategic Branding Enthusiast 🌟
Fun & Strategic Branding Enthusiast 🌟
Cover image for Slept On: Website & Social Media Content Design
Slept On: Website & Social Media Content Design
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0
Cover image for Braids By Shyra: Logo, Branding Suite, & Business Card Design
Braids By Shyra: Logo, Branding Suite, & Business Card Design
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Cover image for Humble Beast Logo Design
Humble Beast Logo Design
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Brand Strategist(2)
Sadiq Amarea-Bey's avatar
Sadiq Amarea-Bey
pro
St. Louis, USA
Creative storyteller through film, photography, & writing
Creative storyteller through film, photography, & writing
Cover image for AdVersify
AdVersify
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Cover image for U.S. ARMY
U.S. ARMY
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36
Cover image for St. Louis Cardinals
St. Louis Cardinals
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Cover image for McDonald's
McDonald's
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51
Brand Strategist(1)
Lesley Dempsey's avatar
Lesley Dempsey
St. Louis, USA
Behavioral Psych. Copywriter and Brand Strategist
Behavioral Psych. Copywriter and Brand Strategist
Cover image for Transforming Online Presence: A Copywriting Case Study
Transforming Online Presence: A Copywriting Case Study
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25
Cover image for Brand Strategy Project
Brand Strategy Project
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5
Cover image for Case Study: Successful Completion of Case Manager Recruitment
Case Study: Successful Completion of Case Manager Recruitment
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2
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Brand Strategist(2)