Rastro isn’t just tequila—it’s a revolt in a bottle. Rooted in the Outlaw Archetype, the brand rejects ornament, embraces contrast, and strips luxury down to its rawest form—Rastro redefines what premium means: not polished, but powerful.

Rastro is for the bold — the ones who seek meaning over trend, and presence over noise. We deliver a tequila experience stripped to its essence: raw, refined, and marked by the power of contrast. The brand challenges convention through a bold, black-and-white identity rooted in Mexican mythology and striking minimalism. Designed for modern rebels and cultural purists, it speaks with the voice of an Outlaw—confident, intentional, and unapologetically different. From packaging to campaign, every touchpoint is crafted to leave a mark that feels powerful, raw, and unforgettable.

Born from the spirit of the Black Caracara, Rastro’s mythology honors a creature revered in Mexican culture for its strength, defiance, and vision. The Caracara doesn’t follow—it watches, waits, and strikes with purpose, leaving behind a trail of unmistakable presence. This legacy lives in Rastro, a brand forged not to blend in, but to soar above—with boldness, clarity, and a mark that endures.

The visual identity is defined by stark black-and-white contrast, brutalist textures, and refined minimalism that commands attention without excess. Every detail—from carved letterforms to shadow-drenched imagery—embodies strength, restraint, and a bold redefinition of luxury.

Rastro’s packaging is boldly minimalist, using stripped-back form, monochrome tones, and sharp detailing to create a presence that’s both refined and commanding.

The art direction embraces stark contrast, brutalist textures, and mythic symbolism to create a visual world that feels raw, refined, and powerfully intentional.

Rastro’s content pillars—ritual, contrast, and mythology—come to life through the stories of bold individuals who embody the brand’s spirit. The social campaign and website focus on people, capturing modern rebels, creators, and cultural purists in striking black-and-white portraits that reflect the raw power and quiet confidence of the Rastro ethos.

Ready to launch with clarity and confidence? My Brand Identity Sprint is a fast, focused process that delivers a complete visual identity—designed to align with your vision, speak to your audience, and set you apart in your market. Let’s make it real, fast.

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