Jeni’s Waffle Fest – Brand Extension & Packaging Design

I designed and developed a breakfast-themed sub-brand for Jeni’s Ice Cream, introducing "Waffle Fest" to extend the brand into morning offerings. I collaborated with other designer on brand positioning and strategy, and then individually executed the "Try Something You" concept—encouraging individuality and fun in morning routines.

Designed the "Waffle Fest" sub-brand identity, integrating Jeni’s signature colors with bold, celebratory elements.

Designed versatile packaging for in-store and to-go waffle ice cream sandwiches, pre-packaged products, and a take-home waffle mix.

Created in-store promotional materials, including chalkboard menus and interactive packaging, to enhance customer engagement.

Outcome: I successfully conceptualized and designed a cohesive brand extension that aligns with Jeni’s playful identity, offering customers a novel and personalized breakfast experience.