Big Dot of Happiness E-commerce Redesign | UX/UI Design — Olivi…
Olivia Girgis
Role: Lead UX/UI Designer
Timeline: 8 weeks
Team: 1 UX Designer, Branding & Strategy Team, 1 Shopify Developer
Key Achievements
Led end-to-end UX/UI redesign of a Shopify-based e-commerce site, enhancing navigation, usability, and aesthetics to boost user engagement.
Collaborated with stakeholders to align design solutions with business goals, ensuring a user-centric approach.
Developed wireframes and design flows to streamline the purchasing process, reducing clicks and improving product visibility.
Integrated new branding elements into the UI, standardizing the visual language across the site.
Worked closely with a Shopify developer to ensure technical feasibility and seamless implementation of design enhancements
Outcomes
26% increase in website traffic
7% reduction in bounce rate
7% increase in average order value (AOV)
34% increase in revenue post-launch
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Posted Jan 19, 2024
I worked to redesign Big Dot of Happiness’s shopify e-commerce site by leveraging my UX/UI design skills and understanding of e-commerce best practices.
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