[adidas: Instagram + Activations]
adidas Korea: Turning Offline Energy into Social Stories
For the past few seasons, I’ve been leading social for two adidas Korea Instagram channels — one for performance, one for Originals. My sweet spot is where brand, content, and operations meet: translating global assets and live events into local stories that actually resonate with people in Korea.
From marathons and product launches to private community events, I plan how each moment will live online before it happens offline. That means one-take interviews, story formats that fans love to tap through, and wrap-up content that keeps the buzz going long after the event is over.
This work has been about more than just posting:
it’s about building a system that keeps a global brand human, local, and consistent over time.
0 likes · 3 views · Nov 18, 2025
[adidas: Instagram + Activations] adidas Korea: Turning Offline Energy into Social Stories For the past few seasons, I’ve been leading social for two adidas ...
