Ben Buys Houses is a real estate investor in the Indianapolis, IN area. Ben’s unique position in his market is that he offers multiple offers to sellers on how to sell their property, and lets the seller be in the “drivers seat”. Ben’s brand highlights a personal, local, trustworthy, and family approach to real estate investing, and is widely known in his community as the go-to guide.

Before we worked together, Ben’s branding was known and recognized in the community. However, his logo, typography, and visual identity was notably outdated. Similarly, Ben’s website was using old design layouts, built on an old framework that was starting to break, AND did not showcase Ben’s value and authority correctly. Your first encounter with Ben prior to us working together felt old.

Ben's business and service was already amazing, but...

After going through my Brand Audit, we realized that Ben wasn’t being presented in the right light. Firstly, Ben’s branding needed to stay recognizable in the community, but needed a facelift to improve his first impression and not lose brand equity. Secondly, Ben needed a better way to showcase his value online. A cleaner, more direct, and beautiful website that offered his solutions quicker, highlighted his vast collection of local reviews, and provided a clearer path on how to get started and what to expect next. The result for Ben has been notable!