Mosstech Brand Transformation and Website Redesign

Moss Technologies (Mosstech) provides SEO and Brand Ranking for Real Estate Investors, helping them build credibility, gain visibility, and buy more properties. Their diversified approach to optimizing online exposure ensures that their clients not only rank higher in a search result, but also build positive brand awareness in your market.

When Mosstech approached me, they had a generic logo mark and a dated website with unclear messaging. All they thought they needed was a website redesign because they weren’t getting good conversions and honestly felt embarrassed to send prospects to their website. We started first with the Brand Magnifier. This brand workshop helped unveil deeper vision about their target market, how they really wanted to be perceived, and a realization that their brand’s voice, tone, and overall message was a off. So a full rebrand, rewrite, and redesign was proposed.

The end result of our work together has elevated Mosstech’s position in their market. Mosstech’s brand message IS GROWTH. They help investors grow their businesses. We baked this concept into everything (like their brand mark…the angled red arrow…and branded elements throughout their website). The overall first impression of their brand is stronger than it’s ever been. Their overall message (content, style, tone, and voice) have been updated to speak more directly to their target market’s pain points, and highlighting Mosstech as THE solution they need to grow. Mosstech’s brand went from bland, unclear, and forgettable….to a strong, confident, and the authority in their space.

“I've had 2 full brands (logo, branding, and WordPress website) built by Paul and will return for a 3rd if that need arises. Super professional, keeps you in the loop, and delivers as promised. Has a very well thought out structured process and guides you along with ease. Highly recommend him for logos, re-designs, branding, websites, etc.” - Jason Moss Owner