Cultivating identities (& conversions) with words

Enhancing user experience with select webpage redesigns
Enhancing user experience with select webpage redesigns

Until they are able to proceed with a full site build, I improved the design of their most important screens and added an additional screen to improve user flow

Graphic Designer
Web Designer
UX Designer
Adobe Illustrator
Adobe XD

Brand Guide for clear branding & effective marketing
Brand Guide for clear branding & effective marketing

This print-ready booklet design is a go-to resource for anyone representing this organization, clarifying and centralizing the brand's characteristics.

Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator

Creating Engaging Social Media Content
Creating Engaging Social Media Content

Designed captivating social media graphics for a startup, resulting in a consistent increase in account reach and engagement.

Graphic Designer
SEO Specialist
Copywriter

Increasing Traffic & Rankings with SEO and content writing
Increasing Traffic & Rankings with SEO and content writing

Implemented on-site and off-site SEO tactics, resulting in a more than 100% increase in website traffic, year over year.

SEO Specialist
Content Editor
Copywriter
Google Analytics
SEMrush
Yoast SEO

Dating anti-app branding, content strategy, and copywriting
Dating anti-app branding, content strategy, and copywriting

With few resources, I defined a brand and created web, blog, and social media content to support the brand and establish the USP for a brand-new product.

Brand Designer
Marketing Strategist
Copywriter

Construction / Interior Design Logo
Construction / Interior Design Logo

A branding and logo redesign to better capture this solo interior designer and remodeler's capabilities and speak to her newly identified target customer

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator