As both an individual contributor (SEO specialist and content writer) and as the Content Director leading a team of SEO and content specialists, I led the charge in creating sustainable growth for this client.

By developing and executing a strategy including consistent SEO services, a content marketing campaign, my role as a consultant to the client's in-house marketing team, and focusing on localized SEO efforts, we have grown this regional company from 12 locations to 18 service locations and a corporate headquarters.

Regular production of quality content, industry and competitor assessments, SEO research, a thoughtful SEO keyword plan, and off-site efforts have brought tremendous success for this client in terms of SERP real estate, including many organic #1 positions and featured snippets in a large metropolitan area and many surrounding towns, cities, and neighborhoods.