U.S. ARMY by Sadiq Amarea-BeyU.S. ARMY by Sadiq Amarea-Bey

U.S. ARMY

Sadiq Amarea-Bey

Art Director

Photo Editor

Video Editor

Adobe After Effects

Adobe Photoshop

Adobe Premiere Pro

Defense & Military

U.S. ARMY

At fluent360, I work as an Sr. Art Director developing campaigns for the U.S. Army, focused on creating work that connects with people in a real and meaningful way. My role spans concepting and execution across film, social, and digital — building ideas that feel native to the platforms they live on while staying grounded in a clear emotional point of view.

I’ve led the development of video, photography, and social content designed to resonate with a new generation of audiences, translating insight into work that feels both culturally aware and visually intentional. From early concept through final execution, I focus on shaping a cohesive creative direction that carries across every touchpoint.

My approach is rooted in storytelling — using image, tone, and rhythm to create work that not only communicates, but leaves an impression. Below is a selection of work created during my time at fluent360.

"Be ready for every drill, for every exercise, for every hustle, for every mission. Now is your time to be ready."

"Spc. Clark followed a family tradition of service and created one of her own along the way."

"Get up to $50,000 in bonuses from eligible jobs with the Active Duty Enlistment Bonus. Learn more at the link in bio " 📷: Sgt. Danielle Sturgill, Bernardo Fuller, Maj. Leyda Kanzler

"Why work AT a desk when you can work IN a tank? Armor Crewmember Recruits (19U) train on tank and cavalry operations on the battlefield."

"When do you want to retire? Do you want to own a home? How about earning your master's degree? There are so many questions to ask yourself as you start your career journey. Listen to Sgt. Cliett as she tells her story."

Sgt.1st Class Dalman joined the Army as a trombonist and now travels the world as a Musician (42R).

Sometimes redirection is exactly what you need to find your purpose. Sgt. Andre Wilson shares his journey from an aspiring professional athlete to Religious Affairs Specialist (56M) in the Army, where he inspires fellow Soldiers to pursue a path driven by excellence.

Staff Sgt. Fresquez shares how a simple call to a Recruiter turned into a career path with travel, growth, and long-term opportunity in IT.Staff Sgt. Fresquez shares how a simple call to a Recruiter turned into a career path with travel, growth, and long-term opportunity in IT.

These pieces were developed for AfroTech 2025 in partnership with the U.S. Army, with a focus on bridging military identity with contemporary culture. The challenge was to create work that felt authentic within a streetwear-inspired space while maintaining the integrity and presence of the Army brand.

The approach centered on using familiar visual language from streetwear — typography, composition, and attitude — and grounding it in a tone that still felt disciplined and intentional. The goal was to create something that could live naturally within the AfroTech environment while still representing the Army in a way that felt credible and relevant.