In this rebrand campaign, I served as the Video Producer, in Partnership with McDonald's oldest EBN, formerly known as MAC2, McDonald's tasked our agency with transforming its oldest employee business network from the inside out. As the Video Producer, I worked closely with our agency's Art Directors, Brand Strategist, and Brand Manager to carry out creative tasks. These tasks included mockups, storyboarding, & content conception. After successfully pitching to McDonald's leadership at McDonald's Global HQ, the EBN rebrand became official in October of 2023.