Freelance Brand Strategists in Saint CharlesFreelance Brand Strategists in Saint Charles
ProjectsPeople
승현 이's avatar
승현 이
St Charles, USA
Brand Strategist & Marketing PM
Brand Strategist & Marketing PM
Cover image for [Christmas House: Character Brand Seasonal Pop-up] Christmas...
[Christmas House: Character Brand Seasonal Pop-up] Christmas House: From First Product Line to Full Seasonal Experience “Christmas House” was a seasonal pop-up built to launch a production company’s first-ever global character product line. Instead of just placing products on shelves, we turned the space into a cozy, story-driven house that made people want to linger, browse, and collect. I led the campaign end-to-end as PM — from concept and customer flow to merchandising and staffing. The activation not only achieved strong daily sales and steady visitor numbers, but also generated enough buzz to secure a sequel proposal for “Christmas House 2.”
20
180
Cover image for [Dream Theater: Insurance Gen Z Pop-up] Making Insurance Fee...
[Dream Theater: Insurance Gen Z Pop-up] Making Insurance Feel Like a Dream (Literally) Insurance isn’t the easiest category to make lovable — especially for Gen Z. With “Dream Theater,” I joined an insurance brand’s journey to rethink how they show up to younger audiences through an experiential pop-up. Instead of pushing products, we built an immersive space around dreams, goals, and “future me” moments. My role focused on the strategy and storytelling side: understanding Gen Z behavior, mapping the customer journey in the space, and making sure every touchpoint — from leaflets to digital signage — felt cohesive and emotionally grounded. The result? A pop-up that drew consistent foot traffic, triggered social conversations, and was later featured as a standout case of Gen Z-focused brand activation.
16
121
Cover image for [Disney+ Uncle Sam-sik Pop-up] From Screen to Street: Bringi...
[Disney+ Uncle Sam-sik Pop-up] From Screen to Street: Bringing a Hit K-Drama into the Real World When Uncle Sam-sik, a Disney+ original series, started gaining serious buzz, the question became: how do we keep that momentum going beyond the screen? I worked as PM on an experiential pop-up that extended the drama’s world into a physical space. We designed a store that felt like stepping into the story, and paired it with a highly shareable hashtag event. The result: tens of thousands of visitors, a strong participation rate in the SNS event, and coverage in lifestyle and branding media. I love projects like this because they sit at the intersection of content, space, and community — all things I care deeply about.
16
117
Cover image for [adidas: Instagram + Activations] adidas Korea: Turning Offl...
[adidas: Instagram + Activations] adidas Korea: Turning Offline Energy into Social Stories For the past few seasons, I’ve been leading social for two adidas Korea Instagram channels — one for performance, one for Originals. My sweet spot is where brand, content, and operations meet: translating global assets and live events into local stories that actually resonate with people in Korea. From marathons and product launches to private community events, I plan how each moment will live online before it happens offline. That means one-take interviews, story formats that fans love to tap through, and wrap-up content that keeps the buzz going long after the event is over. This work has been about more than just posting: it’s about building a system that keeps a global brand human, local, and consistent over time.
10
153
Brand Strategist(3)
Maelisha Nahlee's avatar
Maelisha Nahlee
St. Louis, USA
Fun & Strategic Branding Enthusiast 🌟
Fun & Strategic Branding Enthusiast 🌟
Cover image for Slept On: Website & Social Media Content Design
Slept On: Website & Social Media Content Design
0
0
Cover image for Braids By Shyra: Logo, Branding Suite, & Business Card Design
Braids By Shyra: Logo, Branding Suite, & Business Card Design
0
0
Cover image for Humble Beast Logo Design
Humble Beast Logo Design
0
0
Placeholder project card media
View more →
Brand Strategist(2)
Sadiq Amarea-Bey's avatar
Sadiq Amarea-Bey
St. Louis, USA
Creative storyteller through film, photography, & writing
Creative storyteller through film, photography, & writing
Cover image for AdVersify
AdVersify
0
28
Cover image for U.S. ARMY
U.S. ARMY
1
63
Cover image for St. Louis Cardinals
St. Louis Cardinals
0
40
Cover image for McDonald's
McDonald's
0
71
Brand Strategist(1)
Lesley Dempsey's avatar
Lesley Dempsey
St. Louis, USA
Behavioral Psych. Copywriter and Brand Strategist
Behavioral Psych. Copywriter and Brand Strategist
Cover image for Brand Strategy Project
Brand Strategy Project
0
5
Cover image for Transforming Online Presence: A Copywriting Case Study
Transforming Online Presence: A Copywriting Case Study
0
25
Cover image for Case Study: Successful Completion of Case Manager Recruitment
Case Study: Successful Completion of Case Manager Recruitment
0
2
Placeholder project card media
View more →
Brand Strategist(2)