Freelancers using Facebook Ads in San FranciscoFreelancers using Facebook Ads in San Francisco
ProjectsPeople
Meghan Lazarow's avatar
Meghan Lazarow
San Francisco, USA
Digital Marketing & Demand Generation | ex-Tesla, Handshake
$50k+
Earned
4x
Hired
5.0
Rating
184
Followers
Digital Marketing & Demand Generation | ex-Tesla, Handshake
Cover image for Fortune Magazine x Elementum
Fortune Magazine x Elementum
3
42
Cover image for Contra: Discovered high-intent hiring audiences via Google Ads
$17K+ earned
Contra: Discovered high-intent hiring audiences via Google Ads
8
310
Cover image for Handshake commercial - "Start Somewhere"
Handshake commercial - "Start Somewhere"
12
376
Cover image for Tesla solar commercial
Tesla solar commercial
7
114
Facebook Ads(1)
Carina Ng's avatar
Carina Ng
San Francisco, USA
Digital Marketing Expert 🚀
$1k+
Earned
3x
Hired
9
Followers
Digital Marketing Expert 🚀
Cover image for Revitalizing Facebook Ads for Dating Coach
Revitalizing Facebook Ads for Dating Coach
0
39
Cover image for Revamped Landing Page Enhances Conversions and Call Volume
Revamped Landing Page Enhances Conversions and Call Volume
0
44
Cover image for Google Ads sign-up increased by 51% and CPA was down 24%
Google Ads sign-up increased by 51% and CPA was down 24%
0
27
Placeholder project card media
View more →
Facebook Ads(1)
Thiago Velloso's avatar
Thiago Velloso
San Francisco, USA
Demand Gen & Performance Marketing Leader
New to Contra
Demand Gen & Performance Marketing Leader
Cover image for In 2020, COVID forced Odoo
In 2020, COVID forced Odoo to cancel its annual in-person conference in Belgium, which typically drew 2,000 to 3,000 attendees. The CEO set a goal of 10,000 global registrations for a virtual replacement. I built and ran the paid acquisition strategy to get there. The campaign led with teaser video content on Meta and LinkedIn, then retargeted 50% video viewers with registration-focused ads. Early in the campaign I spotted that LinkedIn CPLs in Latin America were running significantly higher than other regions. I split retargeting by geography and launched localized Spanish and French creative for LATAM and European audiences, which brought costs down and unlocked a new registration volume. The event ended with 50,000 registrations — five times the original goal. It remains one of the clearest examples of what happens when you watch the data mid-flight and actually do something about it.
0
17
Cover image for Odoo's go-to-market relied heavily on
Odoo's go-to-market relied heavily on in-person events to drive regional pipeline and partner engagement. I built the paid acquisition engine behind a program that scaled to 100+ roadshows per year across the US and internationally. LinkedIn and Meta were the primary acquisition channels. I used LinkedIn for persona-targeted outreach to decision-makers and IT buyers, and Meta for broader awareness and lookalike audiences built from past registrant lists. Roughly 90% of registrations came through paid, with organic and direct playing a minor supporting role. The program reached $1M+ in annual paid media budget and delivered approximately 3x ROI tied to downstream revenue, making it one of the most consistent pipeline drivers in the business.
0
14
Cover image for Odoo is an open-source ERP
Odoo is an open-source ERP platform competing in one of the most crowded and expensive paid search categories. When I took ownership of the Google Search program, monthly spend was $40K and cost per lead was $120 — both signs of an account that hadn't been built for scale. I restructured the account from the ground up: segmenting campaigns by use case rather than product, building out competitor and comparison query coverage, and implementing tighter bidding logic tied to trial-to-paid conversion rates rather than raw CPL. As confidence in the data grew, I scaled spend incrementally while protecting efficiency. Over time, monthly spend reached $1.2M while CPL dropped from $120 to $40 — a 67% reduction. The program drove 30,000 leads per month at peak and accounted for approximately 60% of all free trial starts globally.
0
19
Cover image for Cresta is an AI-powered contact
Cresta is an AI-powered contact center platform selling into enterprise accounts in highly competitive verticals including insurance, financial services, and retail. When I joined, demand generation was largely inbound and undifferentiated. I built a 1,200-account ABM motion from scratch, using 6Sense to layer intent signals on top of our ICP account list and prioritize outreach by buying stage. The program ran across LinkedIn, programmatic display, direct mail, and executive-targeted content. I worked closely with SDRs to design follow-up sequences tied to specific intent signals rather than generic outreach cadences, which significantly improved SDR trust in marketing-sourced leads and conversion to pipeline. Over two years, the program consistently delivered $12M+ in marketing-sourced pipeline per quarter and generated 300+ opportunities at 15x ROAS.
0
17
Facebook Ads(2)
Anthony Yu's avatar
Anthony Yu
San Francisco, USA
All-In-One Performance Marketer for B2B and Consumer Brands
1x
Hired
3
Followers
All-In-One Performance Marketer for B2B and Consumer Brands
Cover image for New Subscriptions Acquisition for The Athletic
New Subscriptions Acquisition for The Athletic
1
48
Cover image for Performance Marketing for B2B Enterprise Startup
Performance Marketing for B2B Enterprise Startup
0
31
Cover image for Sales Improvement for PeopleSmart.com
Sales Improvement for PeopleSmart.com
0
12
Placeholder project card media
View more →
Facebook Ads(2)
John Schade's avatar
John Schade
San Francisco, USA
Growth Marketer & Web Designer 🚀
Growth Marketer & Web Designer 🚀
Cover image for Equity Crowdfunding Success Stories
Equity Crowdfunding Success Stories
0
18
Cover image for Website Optimization for Small Businesses
Website Optimization for Small Businesses
0
7
Cover image for Data-Driven UI/UX Web Design Case Study
Data-Driven UI/UX Web Design Case Study
0
33
Placeholder project card media
View more →
Facebook Ads(1)
Maggie Accardo's avatar
Maggie Accardo
San Francisco, USA
Innovative Digital Marketing Specialist & Consultant
Innovative Digital Marketing Specialist & Consultant
Cover image for Meta Ad Campaign
Meta Ad Campaign
0
10
Cover image for High-Converting Website Design
High-Converting Website Design
0
10
Cover image for Social Media Content Creation
Social Media Content Creation
0
7
Placeholder project card media
View more →
Facebook Ads(1)
Kabir Sehgal's avatar
Kabir Sehgal
San Francisco, USA
Product-led Growth Expert
Product-led Growth Expert
Cover image for Google Assistant (Stealth Startup)
Google Assistant (Stealth Startup)
0
1
Cover image for YouTube Premium, TV, and Music
YouTube Premium, TV, and Music
0
6
Cover image for Experiments with Google
Experiments with Google
0
0
Placeholder project card media
View more →
Facebook Ads(1)