YouTube Premium, TV, and Music

Launched and grew core subscription line-ups including YT Premium, Music, TV, and Google Play Music.

Managed growth across the funnel to drive awareness, engagement, and retention.

Organized a center of excellence across data and key metrics used to track MAU, DAU, LTV, CAC, partnerships, co-marketing, upsells, reactivations, and long-term modeling of financial and user growth.

Partnered with Product/Eng to build an experimentation framework to learn fast and deploy product features, forms of payments, and product expansion across key demos.

Managed teams to build customer lifecycle journeys across organic, paid, retargeting, promotions, cross-sell, onboarding, resurrections, and a constant drumbeat of relevant and actionable information.