YouTube Premium, TV, and Music
Kabir Sehgal
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Posted Oct 17, 2023
Grew a product from the ground up. - Branding - Pricing - International development - Acquisition and retention forecasting - Experimentation (owned and 3P)
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Launched and grew core subscription line-ups including YT Premium, Music, TV, and Google Play Music.
Managed growth across the funnel to drive awareness, engagement, and retention.
Organized a center of excellence across data and key metrics used to track MAU, DAU, LTV, CAC, partnerships, co-marketing, upsells, reactivations, and long-term modeling of financial and user growth.
Partnered with Product/Eng to build an experimentation framework to learn fast and deploy product features, forms of payments, and product expansion across key demos.
Managed teams to build customer lifecycle journeys across organic, paid, retargeting, promotions, cross-sell, onboarding, resurrections, and a constant drumbeat of relevant and actionable information.