Mind The Lap is a productivity method built on a concrete premise: motivation gets you moving, but small actions keep you in motion
Together with @Alessia Visicaro , we built a visual identity that translates this idea into a language made of laps, dots, and progression.
The symbol is born from the lines of running tracks. The dot lettering transforms every word into a sum of minimum units. Images use the same treatment, bringing movement and consistency into a coherent visual system.
Full case study dropping soon, can’t wait for you to see the whole process.
👩⚖️ Sue me for using low-q AI but I'm happy to explore my options! Made this quick promo visual for the breakfast club I'm starting to host with a colleague. The idea: "the morning after a dinner party with friends." Casual, a bit chaotic, and full of good memories. I always do the dishes and collect the mess around the house before sitting down for a nice BIG breakfast. So that's how it came to be! Am I guilty? ⚖️
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As an art director in B2B, I always feel the need to let some of that non-B2B energy out. 👁️👁️ I started a side curatorial project recently where I'm creating for creation's sake, diving into why I think the way I think and what drives me.