Studio MINSK Website Redesign

I led the redesign of Studio Minsk’s website to better showcase motion/3D work and make publishing case studies fast and consistent. We simplified the IA, created motion-friendly layouts (hero, reels, captions, credits), and built a reusable component library so editors can assemble pages without breaking the brand. Accessibility and performance guided decisions—clear typographic hierarchy, strong contrast, responsive media, lazy-loaded videos, and reduced-motion fallbacks.

Case-study system: repeatable sections (Overview, Role, Process, Reel, Stills, Results, Credits) to standardize storytelling.

Component library: hero variants, stat blocks, quote callouts, image/video galleries, reels with transcript support.

IA & navigation: fewer top-level choices; clearer paths to Work → Case Study.

A11y & motion: color contrast targets, focus states, keyboard-friendly carousels, prefers-reduced-motion support.

Performance: responsive images/video posters, asset compression, lazy-load, and lightweight interactions.

Faster publishing: editors build on-brand pages from documented components.

Clearer storytelling: consistent narrative across all case studies.

Better UX: improved readability, accessibility, and media performance.