I redesigned and rebuilt my personal portfolio to better reflect my current art direction, motion/3D work, and product/UI practice. The new site focuses on clarity, speed, and maintainability: a clean visual language, a modular component system, and a hand-coded front-end (no CMS) so I can iterate fast.
Role & Scope
Role: Art Director, Web Designer, Front-end
Year: 2023
Tools: Figma, Cinema 4D, After Effects, VS Code
Type: End-to-end redesign (IA → UI → build)
Goals
Showcase case studies with a consistent narrative structure
Improve performance and Core Web Vitals
Create a flexible system (components, tokens, grids) for quick updates
Add subtle motion/3D that supports, not distracts
Process
Discovery & IA. Audited my old site, mapped content, and simplified navigation down to a few high-intent paths (Work, About, Contact).
Visual Language. Defined typography scale, spacing, and color roles; built a minimal design system in Figma (buttons, cards, grid, media blocks).
Motion & 3D. Produced lightweight, purposeful motion accents and a few 3D hero visuals to signal craft without hurting performance.
Build. Hand-coded a static site (no CMS) with reusable components, responsive images, and lazy-loaded media.
Perf & Accessibility. Compressed assets, set proper alt text and landmarks, and tuned interactions for keyboard and reduced-motion preferences.