Rebranding Promotional Video for Borzo

Vadim Popov

Motion Designer
Video Editor
Video Producer
Adobe After Effects
Adobe Premiere Pro
DaVinci Resolve
Borzo

About

Objective:

To create a professional 30-second promotional clip as part of Borzo’s rebranding campaign. The video features animation, graphics, music, and voice-over, aiming to increase recognition of Borzo’s new brand, launched in September 2021. The video served as a key element of the rebranding campaign to introduce the new brand identity and engage a wider audience.

Scope of Work:

• Organized and edited video footage into a cohesive narrative that tells the brand’s story. • Applied color correction to ensure visual consistency and enhance the overall look of the video. • Added motion graphics to support branding and messaging, making the video dynamic and visually engaging.

Client:

Borzo provides same-day delivery services in 9 countries, including Brazil, India, Indonesia, Korea, and Turkey. With over 2.5 million couriers and 2 million active customers, 75% of their clientele consists of small and medium-sized businesses.

Agency:

WeAgency, a European digital marketing agency, specializing in branding, web development, and social media strategy.

Results:

The promotional video effectively increased brand recognition, successfully introducing Borzo’s rebranded identity to a global audience. The combination of engaging motion graphics and dynamic visuals contributed to the success of the broader rebranding campaign.
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