Bottadiculo Brand Identity

Portfolio project

Bottadiculo is a web platform offering previews and predictions for major sports competitions: soccer, tennis, Formula 1, and MotoGP.

It delivers daily insights, detailed analyses, and up-to-date sports news.

Bottadiculo stands for luck, not the kind that wins by chance, but the one that’s already in your hands before the game begins. It’s the key to success.

The team’s mission is to provide reliable predictions built on analysis, strategy, and expertise. With Bottadiculo, winning isn’t luck, it’s knowledge.

The design challenge was to capture the irony and bold spirit behind the name “Bottadiculo” while stripping away the explicit cues of the previous brand identity.

Through experimentation with simple forms, the team’s vision came to life in a playful, impactful logo.

The symbol merges the letter B with the explosive image of a twelve-pointed star.

These graphic elements shape the brand’s visual language, evolving into patterns, icons, and social media assets.

The logotype combines uppercase and lowercase letters from the Aeonik Pro typeface, creating a distinctive and dynamic visual rhythm.

The result is a bold, charismatic signature, the unmistakable mark of Bottadiculo.

Check the website: bottadiculo.it