FT Studio, Interior Design Studio, Brand Identity Design

​​​​​​​​​​​​​FT Studio is an Interior Design Studio, led by Federica Tomasello. She follows her clients from the first consultation through design to the final furnishing, offering a single point of contact. Through careful listening and a psychological approach to design, she studies each client’s personality and translates it into details that make the space unmistakably theirs.

The brand identity is built around the one thing she works with every day: space. The studio’s name is manipulated so that the gaps between the letters F, T and S become evident, turning the empty space between them into a deliberate part of the logotype. Space also become the unit of measure for the texture: its alternating rectangles take their proportions from the logo. 

The typography pairs an elegant high-contrast serif, IvyPresto Display, with a clean sans serif for the descriptor, adding a modern, readable counterpoint. The color palette pairs a deep bordeaux with a warm cream, a combination that feels sophisticated yet welcoming.

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