How Kalshi launched six markets to 3.1M+ views
Six launch films in six months, from the midterms to the NFL season.
Company | Kalshi
Valuation | $22B
Industry | Prediction markets, fintech, CFTC-regulated exchange
Backed by | Sequoia Capital, Andreessen Horowitz (a16z), Paradigm, Coatue Management
Engagement | Launch films for six Kalshi markets: the midterms Election Hub, commodities, music, KPIs, art and the NFL season
Deliverables | Six launch films, motion design
Kalshi × EPTA
Kalshi is the regulated prediction market in the United States. Tarek Mansour and Luana Lopes Lara founded it in 2018 after meeting at MIT, and in 2020 it became the first exchange approved by the CFTC to list contracts on the outcome of real-world events.
It now carries more than 90 percent of US prediction market activity. In May 2026 it raised $1 billion at a $22 billion valuation, in a round led by Coatue with Sequoia, a16z, Paradigm, IVP, Morgan Stanley and ARK Invest.
Between March and September 2026, as Kalshi opened new categories of market, we made the launch film for six of them.
The films
Midterms Election Hub (View on X)
Commodities (view on X)
Music markets (view on X)
KPI markets (view on X)
Art markets (view on X)
NFL Highlight Reel (view on X)
0 likes · 0 views · Oct 6, 2026
Produced six launch films for Kalshi's market introductions.
Timeline
Feb 28, 2026 - Sep 29, 2026
