Freelance Content Editors in OntarioFreelance Content Editors in Ontario
Persuasive Content & Copywriting Solutions
$25k+
Earned
4x
Hired
5.0
Rating
72
Followers
Persuasive Content & Copywriting Solutions
Brand Strategist + Content Creator
Brand Strategist + Content Creator
Cover image for Project Overview 🚀 
I filmed,
Project Overview 🚀 I filmed, edited, and published this montage-style reel to promote the gym's mobility classes and educate viewers on their importance in a fighter's development. By showcasing a range of mobility exercises taught throughout different classes, the content highlighted the gym's coaching expertise while positioning mobility as an essential part of performance, recovery, and injury prevention. The reel was designed to raise awareness, provide value, and encourage engagement with the gym's training philosophy. My Role 🚀 Content Strategy Identified mobility as an educational content opportunity Developed the concept around providing value before promotion Structured the reel to capture attention quickly while maintaining viewer engagement throughout Content Production Filmed the mobility session from multiple angles Captured demonstrations of key exercises and coaching moments Focused on clear visuals that made each movement easy to understand Video Editing Edited the footage into a concise, social-first reel Sequenced exercises to create a natural flow Balanced pacing to keep viewers engaged while allowing each movement enough time to be understood Optimized the edit for Instagram's short-form viewing experience Social Media Management Wrote an educational caption explaining why mobility is important, how it benefits fighters, why consistent mobility work improves long-term performance and injury prevention Published the content as part of the gym's ongoing content strategy The Strategy 🚀 The objective of this reel was to increase awareness of the gym's mobility program while demonstrating that mobility training is a fundamental part of athletic development, not an optional add-on. Rather than promoting the class through traditional advertising, the content was designed to let viewers experience the training firsthand. By showcasing a variety of mobility exercises and coaching techniques, the reel highlighted the quality of instruction and the breadth of movements taught across different sessions. Outcome 🚀 This project demonstrates how educational content can be used to drive brand awareness while delivering genuine value to an audience. By showcasing the gym's mobility program in an engaging, easy-to-digest format, the reel helped highlight an often-overlooked aspect of fight training and reinforced the gym's commitment to developing well-rounded athletes. The content served multiple purposes: increasing visibility for the mobility classes, educating both existing and prospective members on their benefits, and strengthening the gym's position as a knowledgeable and performance-driven training community. It also expanded the gym's content mix by balancing promotional posts with educational content that encourages engagement and builds trust with its audience.
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9
Cover image for Role: Creative Account Coordinator
Project Overview
As
Role: Creative Account Coordinator Project Overview As the Creative Account Coordinator for McDonald's Canada's Deal Drop campaign, I acted as the primary liaison between the client, internal creative teams, and external media partners to ensure a seamless campaign launch across digital platforms. While the campaign creative was developed by the agency's creative team, my role was to oversee the production workflow, maintain quality standards, and coordinate asset delivery to ensure every execution launched accurately and on schedule. My Role I managed the campaign from creative approval through final delivery by: Serving as the primary point of contact between McDonald's Canada and the agency's creative, production, and account teams. Coordinating timelines and deliverables to keep multiple stakeholders aligned throughout the campaign lifecycle. Conducting comprehensive quality assurance (QA) reviews across all creative assets to ensure accuracy, consistency, and compliance before launch. Managing the French translation workflow, ensuring all copy was properly localized and approved to meet bilingual marketing requirements for the Canadian market. Coordinating the delivery of final creative assets to third-party media platforms within launch deadlines. Tracking revisions and approvals to minimize production risks and ensure a smooth rollout. Strategy & Execution Launching a national digital campaign requires more than creative execution—it demands operational precision. My focus was on ensuring every customer touchpoint reflected the McDonald's brand while maintaining consistency across English and French assets. By proactively managing timelines, facilitating communication between teams, and implementing rigorous QA processes, I helped reduce launch risks and ensured the campaign was delivered without delays. This behind-the-scenes coordination allowed the creative team to focus on developing impactful work while giving the client confidence that campaign assets would be delivered accurately, compliantly, and on time. Key Contributions Managed cross-functional communication between client, creative, production, and media partners. Oversaw bilingual content localization to support the Canadian market. Performed detailed QA to maintain brand consistency across all campaign assets. Coordinated on-time asset delivery to third-party publishing platforms. Supported the successful launch of a national integrated marketing campaign through strong project management and stakeholder coordination. Results The campaign successfully supported McDonald's Canada's objective of increasing digital customer engagement through the MyMcDonald's app. As the operational lead responsible for coordinating creative execution, localization, quality assurance, and asset delivery, I helped ensure the campaign launched on time across all required platforms. This operational excellence contributed to a 20% uplift in app usage, demonstrating how strong project management and brand stewardship can directly support measurable marketing outcomes.
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Former division 1 tennis player turned content creator.
Former division 1 tennis player turned content creator.
Designing to enhance brand presence
Designing to enhance brand presence
The content creator you have been looking for!
$1k+
Earned
1x
Hired
18
Followers
The content creator you have been looking for!
GRAPHIC DESIGNER & COMMUNITY MANAGER
GRAPHIC DESIGNER & COMMUNITY MANAGER
Award-winning Copywriter & Editor | Consultant
Award-winning Copywriter & Editor | Consultant