This campaign focuses on the creation of a new tagline that encapsulates the spirit of Schindler as a brand that not only moves people, but drives goals and transforms ideas into realities. The objective is to position Schindler as a company that accompanies its clients on their path to growth and success, reinforcing its unique value proposition in two complementary approaches.

Project Details:

Goal: Redefine the Schindler Elevators tagline with a fresh approach, adapted to future generations, with the idea of positioning the brand not only as a vertical mobility solution, but also as an ally in personal and professional growth.

Creative Process: Search for images that would symbolize construction (real estate) and human evolution (personal ascent). Followed by the development of balanced compositions that would integrate both messages without one dominating the other. Finally, the selection of proposals and creation of visual pieces aligned with the tagline.

Challenges: Create a slogan that avoids common clichés in the elevator industry, and achieve visual and conceptual balance between the two proposed approaches.

Methodology:

It began with the reading of a brief detailing the objectives: to design an inclusive and impactful message for two strategic approaches, constructive and human, seeking a timeless and attractive design for future generations, reflecting both its impact on the construction industry and on people's lives.

Tools:

Adobe Illustrator: Tagline design and visual elements. Photoshop: Image editing and composition. Unsplash: Resource for royalty-free photographs.

Feedback: Minor adjustments in design and composition strengthened the final impact of the graphic pieces.

Result: Schindler moves not only people, but also goals, showing how moving up can mean moving into the future. Using a human and constructive approach. Giving a voice to the brand.

The first one, evoking the desire and the human essence of being in constant evolution. In case of the second, is in the construction and real estate fields. Accompanied by vertical buildings, giving the sensation of “lineal” growth.

But to show that Schindler is that brand with which to grow and to go up is a reality. Besides, we are the company with which your goals and objectives can be achieved. These two approaches were designed with one main idea.