Nongshim Canada, a renowned consumer packaged goods manufacturer, sought to engage and cultivate a loyal customer base through innovative social media strategies. As part of this initiative, a comprehensive campaign was designed to leverage short-form video content, user-generated contributions, and influencer relationships across two prominent platforms: Instagram and TikTok.

I was entrusted with the responsibility of overseeing all project verticals, serving as the bridge between the brand and our in-house production team. My role entailed ideating and executing compelling recipe videos that not only showcased Nongshim's product range but also provided value to the end consumers.

Understanding the power of cultural resonance in building brand affinity, we focused on incorporating elements of local Korean-Canadian culture into our content. This initiative aimed at fostering a robust relationship with young consumers by providing them with content that reflects their heritage and resonates with their experiences.

Our strategy was to create fun, relatable, and engaging content that appealed to a broad audience. Through the effective use of short-form videos and user-generated content, we were able to demonstrate the versatility of Nongshim products while encouraging creativity among our audience.

To further amplify our reach, we established partnerships with influencers who shared our vision and had a strong connection with their audience. These collaborations not only boosted our brand visibility but also lent authenticity to our messaging.

This project showcased a successful blend of strategic planning, creative ideation, and meticulous execution. The initiative was instrumental in strengthening Nongshim Canada's relationship with its audience, setting a solid foundation for future brand loyalty. The success of this project serves as a testament to the power of culture-centric, user-focused content in creating meaningful connections with consumers.