Personal Content Creation & Influencer Strategy by Simon BunyiPersonal Content Creation & Influencer Strategy by Simon Bunyi

Personal Content Creation & Influencer Strategy

Portfolio project
Simon Bunyi

UGC Content Creation & Influencer Strategy

Location: Toronto, ON
Specialties: Visual Storytelling, Community Engagement, Brand Amplification
Platforms: Instagram, TikTok, Digital Channels
Starting in September 2024, I officially launched my career as a content creator with a clear focus: build story-driven content that resonates with real communities while delivering tangible value for brands.
In just over a year, this approach has resulted in strong organic growth, consistent audience engagement, and over $15,000 generated in brand partnerships—all while building a sustainable creator practice from the ground up.

🎯 My Approach

I focus on three core content pillars designed to create authentic connections and measurable impact:
🍽️ Food & Beverage:
Nonni Bakery & Cafe - Highlighting culinary experiences through immersive visuals and engaging narratives.
Fashion & Events
Fantastic Four Media Preview – Amplified local designers and creators at a major fashion event, effectively increasing brand awareness.
Community Experiences
Rosie's Burger Interview – Enhanced business visibility and traffic through captivating visual storytelling and digital engagement.

🚀 Key Results of My Work (Sept 2024 – Dec 2025)

📊 Reach, Views & Engagement
1.15M+ total views across content
98.5% organic views (1,135,825 organic vs. 17,391 from ads)
423.1K reach (+2,000% growth)
26.9K content interactions (+100%)
💼 Brand & Revenue Impact
$15,000+ generated in brand deals within the first year as a new content creator
Collaborations spanning food, fashion, events, and community-focused brands

🌍 Audience Snapshot

Top Locations: Toronto (16.7%), Mississauga, New York, Hamilton
Primary Age Groups: 25–34 (44.2%), 35–44 (23.6%)
Gender Split: 52.8% Women / 47.2% Men

🎥 Content Performance Mix

Reels: 53.2% of total interactions
Stories: 25.6%, driving direct replies and brand conversations
Posts: 21.2%, supporting long-term discoverability

🚀 What’s Next

I’m continuing to scale my content practice with a focus on story-first campaigns that convert attention into action—whether that’s awareness, engagement, or revenue.
If you’re looking for a creator who understands both creative execution and social strategy, I’d love to collaborate.

1 like · 74 views · Dec 23, 2025

Created visual content to amplify brands and engage communities on Instagram and TikTok.

Timeline

Aug 31, 2024 - Ongoing

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