Shab Caspara + Leona.co + Hair Like Hers: Content Strategy

As a collaborator with Shab Caspara, a renowned trichologist, and founder of Leona.co, I had the privilege of contributing to a groundbreaking project that aimed to empower women on their hair growth journey. My role in the campaign involved providing valuable insights and facilitating the creation of various marketing materials, from email content to social media collateral. Additionally, I played a key role in editing and promoting Shab's podcast series, "Hair Like Hers," which reached an impressive 10,000 monthly listeners. Through my contributions, I helped to bring Shab's vision to life and support her mission of empowering women to achieve their best hair health.