Freelance Brand Strategists in OntarioFreelance Brand Strategists in Ontario
ProjectsPeople
Alexis Presa's avatar
Alexis Presa
maxToronto, Canada
Visual designer helping AI & tech companies stand out.
$50k+
Earned
20x
Hired
5.0
Rating
703
Followers
Visual designer helping AI & tech companies stand out.
Cover image for Presa Studio — Brand design for a design studio
Presa Studio — Brand design for a design studio
8
172
Cover image for TopHands — Brand design for an events company
TopHands — Brand design for an events company
11
276
Cover image for ⚽️ Simcoe County Rovers F.C. — brand design for a soccer club
⚽️ Simcoe County Rovers F.C. — brand design for a soccer club
7
129
Cover image for ☕️ Good Cup Coffee Co. — Brand design for a coffee shop
☕️ Good Cup Coffee Co. — Brand design for a coffee shop
105
1.4K
Brand Strategist(4)
Lisette D. Brown's avatar
Lisette D. Brown
proKitchener, Canada
Strategy-First Brand Identity Designer ✦
1x
Hired
5.0
Rating
129
Followers
KITTL_EXPERT

expert

Strategy-First Brand Identity Designer ✦
Cover image for AI gave ideas. Human judgment
AI gave ideas. Human judgment built the brand. For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction. I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion. The biggest decision was knowing what to keep, what to change, and what to throw away. That's the part of design that will never change 🚀 Thanks @Envato and @Contra for the challenge! 💚
41
96
3.1K
Cover image for Brand Identity Development for Skin Care Brand
Brand Identity Development for Skin Care Brand
2
7
Cover image for Visual Brand Identity for NUMA Skincare
Visual Brand Identity for NUMA Skincare
2
23
Cover image for OH Belly | Visual Brand Identity Design
OH Belly | Visual Brand Identity Design
1
36
Brand Strategist(13)
Ben Tuyisenge's avatar
Ben Tuyisenge
proToronto, Canada
Building memorable identities through strategic design.
$1k+
Earned
1x
Hired
5.0
Rating
13
Followers
JITTER_EXPERT

expert

Building memorable identities through strategic design.
Cover image for Personal Brand Identity
Personal Brand Identity
0
5
Cover image for Helping a youth tech education
Helping a youth tech education organization in Rwanda build the visual credibility to match their ambition - through strategic brand identity and guidelines. WithIn Tech runs coding bootcamps for young people aged 13–20 in Kigali, Rwanda, with a philosophy rooted in doing, not just studying. As they prepared to grow - attracting donors, partners, and institutional support - their existing brand couldn't carry the weight of where they were heading. I rebuilt the full visual identity system from the ground up: logo, typography, colour palette, pixel-art graphic language, and comprehensive brand guidelines. The strategic challenge was balancing tensions - tech-forward without being cold, youth-focused without being childish, rooted in Rwanda while speaking to broader ambition.
2
249
Cover image for Made to Be Felt: Event Design
Made to Be Felt Event Design & Creative Direction | Girl Effect / Nike Foundation Role: In-house Designer | 5 Years Background Ni Nyampinga — meaning "a girl who is beautiful inside and out and makes good decisions" in Kinyarwanda — was a youth brand created by Girl Effect, backed by the Nike Foundation. While the magazine was the heart of the brand, events were how Ni Nyampinga showed up in the world — how girls and their communities experienced it in three dimensions, together. Over five years on the in-house creative team, I worked on several events alongside my editorial work. These were some of the most ambitious productions the brand ever did. Turamurika — The Hero Campaign Turamurika was the largest campaign Ni Nyampinga had ever undertaken. The word itself carries the spirit of the event — a celebration of what girls can achieve when the people around them show up in support. The campaign ran across all four provinces of Rwanda and reached more than 2 million young people. The creative challenge was scale without losing intimacy. Turamurika had to feel like a celebration no matter where it landed — in a major city or a rural community — and it had to feel unmistakably like Ni Nyampinga. Our team provided the artistic direction, produced all the physical materials, and executed the project on the ground across every province. The visual language was bold and joyful — saturated colour, playful signage, flags and wayfinding that turned event grounds into Ni Nyampinga space. On the ground, it looked like a brand showing up at full volume for the people it was built for. This was team work in the truest sense. I was part of a creative team of 4–10 people depending on the production phase, working alongside freelancers, producers, and Ni Nyampinga's wider staff. What I'm most proud of is the contribution I made to a project that genuinely belonged to everyone who touched it. 5th Anniversary Celebration For Ni Nyampinga's 5th anniversary, I led the design and production of a more intimate celebration marking five years of the brand. I created the event theme, designed the physical materials, worked with printers, and oversaw the installation on site. The event became a moment for the team, partners, and community to reflect on what the brand had built — and to set the tone for what came next. High-Level Stakeholder Event A separate event was designed specifically for high-level decision makers in Rwanda — a very different audience from the young people who read the magazine. The tone needed to shift without losing the brand. I worked on the design, execution, post-production, and installation, creating an environment that felt elevated and serious while still unmistakably Ni Nyampinga. It was a useful exercise in understanding how a brand flexes across audiences without fragmenting. What Events Taught Me Editorial design asks you to guide someone through a page. Event design asks you to build a space they walk into — and trust that the brand still does its job when it's not in their hands but all around them. Working on Turamurika and the other events under the Ni Nyampinga umbrella taught me how a brand holds together across wildly different moments: an intimate magazine spread, a stakeholder dinner, a 2-million-person campaign. The same brand, made to be felt differently each time.
0
114
Cover image for 15 Issues, One Brand: Editorial Design
15 Issues, One Brand Editorial Design & Creative Direction | Girl Effect / Nike Foundation Role: In-house Designer → Creative Lead | 5 Years Background Ni Nyampinga — which translates from Kinyarwanda as "a girl who is beautiful inside and out and makes good decisions" — was more than a magazine. It was a cultural identity, created by and for Rwandan teenage girls, backed by Girl Effect and the Nike Foundation. At its peak it was the most widely distributed publication in Rwanda, reaching over 15,000 villages through a network of 30 Girl Ambassadors across every district in the country. Every issue was an event in itself — ambassadors would hold community gatherings each time a new issue was published, bringing girls together around the stories inside. I joined the creative team as a junior designer and spent five years growing into a creative lead role, with the magazine at the center of that journey. Where I Started I came in as a junior designer, learning the publication inside out — page layouts, print production, working within the brand system, hitting deadlines. The magazine had a strong visual identity and a clear editorial voice, and my job early on was to serve both faithfully. What I didn't expect was how quickly the work would start asking more of me. Each issue was built around a strategic theme, and the more issues I worked on, the more I understood how design decisions — a photograph chosen, a typeface weighted differently, a colour used with more or less restraint — could shift the emotional register of an entire spread. Growing Into Creative Direction Over time my responsibilities expanded. I began writing photography and illustration briefs, working with photographers and illustrators to shape the visual language of each issue before a single page was laid out. I contributed to creative direction decisions alongside the broader team, helping translate the strategic theme of each issue into a cohesive visual approach. And I took on the role of brand guardian — making sure Ni Nyampinga's identity stayed consistent and recognizable across every issue, even as the content evolved. The creative team fluctuated between 4 and 10 people depending on the project, often bringing in freelancers for specific issues. It was genuinely collaborative work, and the quality of each issue reflected the whole team's effort. Issue 20 — A Moment That Stayed With Me Of everything I worked on across those five years, Issue 20 stands out most. For that issue, our team traveled across Rwanda — visiting rural communities, cities, and schools — to gather stories directly from girls whose lives had been shaped by Ni Nyampinga. They shared how the brand had changed them, what it meant to see themselves reflected in it, and what it had given them permission to become. Sitting with those stories and then finding ways to bring them to life on the page reminded me why design matters. It wasn't about aesthetics. It was about giving people a way to see themselves. That issue is a big part of why I love what I do. What 15 Issues Taught Me Sustaining a brand across 15+ issues — each with its own theme, its own creative challenges, its own production pressures — teaches you things that no single project can. You learn the difference between a design decision that serves the moment and one that serves the brand. You learn how to push creatively within constraints without losing the thread that makes the publication recognizable. And you learn that consistency isn't about repetition — it's about trust.
1
131
Brand Strategist(2)