Matchmaker Maria | Branding + Kajabi Website Design

We created a visual language that’s confident, elegant, and unmistakably Maria—helping her to amplify her reach while staying true to her real-talk and matchmaking roots. We helped turn a legacy of matchmaking into a movement—with strategy, design, and digital built to connect.

This project included:

Already a successful matchmaker and podcaster, Maria was looking to transition into her role as a respected thought leader, author, speaker, and online educator in the dating space.

Maria’s brand needed to feel like her: direct, empowering, and elegant. We crafted a confident identity system rooted in timeless romance and modern clarity, complete with rich colors, structured type, and hand-drawn details that celebrate both legacy and individuality.

Branding included both the primary Matchmaker Maria brand as well as three separate digital products:

The Dating Refresh - a free training series

The Forever Blueprint - an on-demand course

The Roundtable - Maria's exclusive online dating community

In additional to these products, custom visuals were applied to narrate every step of the member's experience, from social media to her member library.

To capture the bold personality and approachable expertise of Matchmaker Maria, we created a series of custom illustrations that blend playfulness with style. From modern romance motifs to expressive character sketches, each piece was designed to complement her vibrant brand voice and elevate her digital presence with warmth and personality.

We built a digital home that speaks directly to Maria’s audience—with bold visuals, smart structure, and a frictionless user experience. Whether visitors are exploring programs or diving into the podcast, everything feels intuitive, actionable, and on-brand.

Starting with Designing from the ground up, we began structuring her website within Figma, helping to visually connect every part of her digital presence. From there, we got to work with full front-end and back-end Kajabi development.

This Kajabi website included:

All front-end design for matchmakermaria.com

Course and program sales pages

Book promotion page for her book "Ask a Matchmaker"

Kajabi product branding and development

Kajabi business and marketing automations

Creative Direction, Strategy Afton Negrea

Graphic Design, Illustrations Carolina González

Kajabi Development Afton Negrea + Neerav Dobaria