Dr. James Rouse is a highly authentic, energized, and purpose-driven leader. A naturopathic doctor, entrepreneur, athlete, a loving husband and father. He has a personal, clinical, and professional understanding of what it takes to create and sustain a life we love. From Fortune 50 boardrooms to nationally broadcast media, Dr. James has served and inspired seasoned billionaires, world-class athletes, and budding entrepreneurs. He brings his love for human potential and his passion for serving to curate high-performing cultures from start-ups to multinational corporations.

Capturing his journey and passion was of the utmost importance when crafting his story and brand, and presenting it to those who needed her help most. We played with the concept of light to dark in all facets of the project to bring light to his gifts and message.

Life is a journey of adventures and paths, and for James Rouse’s identity, we drew inspiration from mountain climbing—one of Dr. James’ favorite activities. This metaphor symbolizes dynamism and reflects the nature of our lives. At the outset, we have a clear destination and embark with enthusiasm.

As we progress, we may lose sight of our goal and encounter confusion, but with perseverance, we ultimately reach the summit, where clarity, enlightenment, and understanding await. This concept is visually represented through color, lines, and geometric shapes.

A highly successful speaker, author, and coach, Dr. James Rouse was ready for a brand and website upgrade. Capturing his journey, passion, and gifts was of the utmost importance when crafting his story and visual identity in order to inspire his community to ignite their purpose.

• Strategy development and business consulting

Full re-brand with logo, brandmark, course branding, and brand guidelines

• Full front-end and back-end Kajabi development

• Course development, community development, high-ticket coaching program development

• Branded, custom newsletter template

• Speaking and media page with highlights of her career and downloadable assets

• Business and marketing automations to make things super manageable

"Afton and her team are world class. We have worked together over many years and most recently she and her team assisted with rebranding of my website, logos, etc and well as business and coaching strategies. She has helped organize and launch my program offerings, coaching, and courses. I highly recommend hiring Afton for branding, marketing, and helping get your business going. She is an especially gifted Kajabi expert and I am so grateful for her expertise! My business continues to grow and Afton is there with new creative strategies all along the way. I highly recommend working with Afton!"

— Dr. James Rouse