LabXMD | Branding and Framer Website Design

From elite clinician to longevity authority, we partnered with Dr. Krista Ramonas to build LabXMD—a precision-driven brand designed for high performers who demand more from medicine.

We crafted a visual identity and voice that reflects the practice’s scientific rigor, discretion, and luxury—positioning LabXMD as the future of personalized, proactive healthcare. From brand strategy to digital experience, we helped transform a vision of elite longevity care into a complete, cohesive brand built for scale.

Already an accomplished physician and surgeon, Dr. Krista Ramonas was ready to evolve her practice into a high-touch, longevity-focused brand serving elite clientele. Our strategy centered on positioning LabXMD as the premier destination for precision medicine—merging clinical credibility with luxury, privacy, and performance-driven care.

Particular attention was paid to elevating and clarifying the existing membership tiers, ensuring they not only reflected the depth of medical services offered but also aligned with the expectations of a discerning audience. We refined the value proposition of each tier, spotlighting outcomes like proactive health optimization, access to elite therapies, and white-glove continuity of care. This strategic foundation informed every visual and verbal brand element that followed—from language to layout.

We crafted a brand identity that mirrors the sophistication and precision at the heart of LabXMD. Clean lines, sculptural textures, and a muted, modern palette evoke both clinical excellence and understated luxury. Every detail—from typography to tactile brand patterns—was designed to convey discretion, authority, and next-generation care. The visual system balances modern elegance with subtle scientific references, ensuring consistency across print, digital, and in-clinic experiences.

Branding included:

Primary brand identity for LabXMD

Custom brand textures and visual motifs

Marketing collateral

Photography direction and brand imagery guidelines

The LabXMD website was designed to embody the brand’s core values: precision, discretion, and elevated care. Built entirely in Framer, the site features a bold split-screen layout that mirrors the clarity and focus of Dr. Ramonas’ medical approach. Minimalist typography, sculptural backgrounds, and a restrained color palette create a sense of calm authority—guiding users through high-impact messaging without visual noise. The result is a digital experience that feels as modern and refined as the practice itself.

This Framer website included:

Full bespoke design and development for labxmd.com

Split-screen layout and interactive elements

Responsive design across desktop and mobile

Visual and UX direction to align with brand tone

Creative Direction, Strategy Afton Negrea

Graphic Design, Illustrations Carolina González + Sebastian Kayle

Framer Development Afton Negrea + Sebastian Kayle