FLI MD | Branding + Kajabi Website Design

From brand strategy to digital experience, we helped transform a vision of elite longevity care into a cohesive identity that empowers women with vitality, resilience, and confidence.

This project included:

We crafted a sophisticated brand system for FLI MD that blends elegance, authority, and vitality. The identity captures the balance of science and luxury through refined typography, a calming yet powerful color palette, and a distinctive logomark inspired by longevity. Together, these elements create a cohesive visual language designed to scale confidently.

We translated FLI MD’s vision into a seamless digital experience. Built in Figma and developed in Kajabi, the site pairs clean layouts with elegant typography and subtle brand motifs—guiding women through their journey with clarity while reinforcing the premium, modern essence of the brand.

We showcased how FLI MD’s brand translates seamlessly across applications—building recognition and consistency at every touchpoint. From digital PDFs and brochures to app icons and editorial layouts, each execution reinforces the brand’s balance of science, elegance, and vitality. These applications not only extend the visual identity but also position FLI MD as a modern, premium experience—whether in print, digital, or in-hand.

To support consistency across touchpoints, we designed a suite of custom icons and background motifs. Inspired by FLI MD’s lifelines and visual symbolism, these assets add depth, texture, and personality—bringing fluidity and timeless elegance to both digital and print applications.