The Allergic Dog | Branding + Kajabi Website Design

The Allergic Dog came to us with a clear mission and a deep well of expertise—we helped transform that into a brand and platform that feels as intelligent, compassionate, and trustworthy as the care it provides.

This project included:

To support The Allergic Dog’s mission of making canine allergy care accessible and trusted, we designed a strategic foundation built on clarity and empathy. Through a thoughtfully structured sitemap and purposeful visual direction, we created tailored pathways for groomers, veterinarians, and pet owners. Each journey was crafted to meet the unique needs of its audience—ensuring the right information, products, and support were always just a click away. This user-centric approach helped position the brand as both a resource and a solution in an underserved niche.

We crafted a brand identity that balances science and heart. Soft curves, clean type, and playful shapes reflect a tone of professional warmth, while a bold yet friendly palette brings clarity to every touchpoint. It’s approachable, precise, and built to build trust.

Branding included:

Primary branding for The Allergic Dog

Visual identity for each individual course

Custom iconography

Custom illustrated textures

Social media graphics, slide deck, promotional materials

The Allergic Dog’s Kajabi website is designed to educate and empower. We built a custom experience with clear information architecture, engaging visuals, and seamless navigation across audiences—making expert content feel welcoming, accessible, and genuinely helpful.

This project included full bespoke design, front-end development, course structures, and all back-end business and marketing automations.

This Kajabi website included:

All front-end design for theallergicdog.com

Course sales pages

Affiliate program development, including automations and assets

Kajabi product branding and development

Kajabi business and marketing automations

When Meagan launched AxiDerm Suite, her clinical tool for veterinary dermatologists, we designed and developed the landing page alongside a suite of custom icons and illustrations. Built to complement the existing Allergic Dog brand, the visual system translates complex clinical categories — medications, diagnostics, infections, skin care — into clear, approachable iconography, while the illustrations bring warmth and personality to an otherwise technical product.

"Working with Afton has been an absolute game-changer for my business. She brought a priceless blend of strategic insight, technical skill, and humanity to my multidimensional project. She understood my vision, helped me organize my chaos, and elevated The Allergic Dog™ brand with clarity and confidence. She’s incredibly organized, thoughtful in her feedback, and truly gifted in her approach to these large projects. Her team is next level - there's nothing they can't handle. 12/10 experience."

Meagan Painter The Allergic Dog™