Becoming Young | Branding

Becoming Young isn’t about reversing time—it’s about redefining it. We helped translate this philosophy into a bold, uplifting identity and digital experience that invites people into the adventure of vitality. Together, we created a brand that feels as energizing as the journey it champions.

This project included:

The Becoming Young identity is designed to feel like a breath of fresh air—modern, energized, and deeply optimistic. With a dynamic logotype, expressive color palette, and playful visual elements, we built a brand system that supports both the science and the spirit of transformation.

We extended the brand across a range of assets designed to educate, engage, and energize. Every touchpoint supports the bigger message: growing older isn’t the end of the story—it’s the start of something even better.

We created hand-drawn doodles and illustrations to introduce a human touch to the brand. They provided texture and movement, balancing the precision of the typography with a sense of playfulness and approachability. Used thoughtfully and sparingly, these elements added character to compositions—whether through a hint of humor or as supportive, informative visuals.