Brand identity and immersive website experience for intuitive astrologer and bestselling author Molly McCord, blending clarity, depth, and cosmic elegance.
We had the pleasure of partnering with Molly McCord—bestselling author, intuitive astrologer, and global consciousness teacher—to bring her expansive body of work into a cohesive, elevated digital presence.
Molly’s work spans astrology, spiritual education, business mentorship, publishing, and podcasting, all rooted in clarity, integrity, and soul growth. Our goal was to create a brand and website experience that could hold that depth with elegance—one that feels cosmic yet grounded, intuitive yet structured.
Together, we crafted a refined brand system and immersive website that reflects Molly’s authority, warmth, and multidimensional perspective—while making her vast offerings easy to navigate and deeply inviting.
Molly’s brand needed to communicate trust, wisdom, and spiritual maturity—without feeling abstract or inaccessible. We developed a visual identity that balances celestial symbolism with grounded elegance.
The system draws from cosmic geometry, deep night-sky tones, and refined typography to create a sense of expansion and calm. Custom icons were designed as part of the identity and used throughout the site to guide users intuitively through complex offerings.
Every element was crafted to feel intentional, intelligent, and energetically spacious—supporting both newcomers and long-time students.
Figma UI Design + Custom Web Development
Molly’s work is layered and deeply personal, so clarity was essential. We designed a clean, intuitive user experience that gently guides visitors through multiple pathways—from beginner astrology to professional mastery, meditations, books, events, and business mentorship.
Built from a custom Figma system, the site balances structure with flow. Clear hierarchies, generous spacing, and thoughtful storytelling prevent overwhelm while honoring the depth of the content.
The final website feels supportive, navigable, and empowering—inviting users to explore at their own pace.
AI Visual Worlds
To visually express the depth and expansiveness of Molly’s work, we created a series of thoughtfully directed AI-generated visuals.
These immersive cosmic scenes were designed to evoke spirituality, wonder, and multidimensional awareness—reflecting themes of astrology, soul growth, and consciousness expansion.
The AI imagery adds atmosphere and emotional resonance throughout the site, supporting storytelling while reinforcing Molly’s celestial, grounded brand presence.
Collateral
We created a small set of conceptual collateral mockups to demonstrate how Molly’s brand translates beyond the website.
Using the brand guide as a foundation, these pieces explore typography, spacing, color, and celestial motifs across select touchpoints. The mockups serve as a visual reference for future applications—showing how the identity can extend into physical and digital materials while remaining cohesive and refined.