Luxe Recess | Branding + Kajabi Website Design

Designing for Luxe Recess meant striking the balance between indulgence and approachability. The refreshed brand identity embraces editorial elegance with a whisper of nostalgia, brought to life through tailored typography, sophisticated palettes, and expressive details that echo the warmth of cherished travel memories.

This project included:

Luxe Recess needed more than a logo—it needed a language. We built a visual identity system that carries across every touchpoint with consistency and charm. Elegant serif typography, a calming neutral palette, and subtle graphic elements evoke the feeling of timeless luxury, while still leaving room for spontaneity, discovery, and joy.

We created a digital home that does more than showcase luxury getaways—it invites visitors into a world of inspiration, trust, and ease. Thoughtful UX and rich editorial styling meets high-functioning, mobile-first performance to make planning feel as delightful as the trip itself. The website included bespoke design, a sleek member library, and segmented locales for members to peruse.

From business cards to email templates, we extended the brand with a flexible system that speaks clearly and beautifully across touchpoints.

Every asset is designed to inform, excite, and guide families toward their next unforgettable escape.

Creative Direction Afton Negrea

Graphic Design Carolina González

Kajabi Development Afton Negrea + Neerav Dobaria