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Cover image for UX Review & Redesign Suggestion
UX Review & Redesign Suggestion for a Career Coach 💼  ☝🏻Photos replaced and some details blurred with the client's permission In this redesign I focused on two main issues: credibility and clarity. Trust signals existed but were invisible. Logos from recognizable companies (Atlassian, TomTom, Booking.com (http://Booking.com)) and client testimonials were buried below the fold thus invisible to most visitors. Moving them above the fold immediately signals legitimacy before a potential client decides whether to keep reading. The target audience wasn't clear enough. The original headline spoke to a broad, emotionally frustrated audience without specifying who exactly the coach helps. The redesign suggestion narrowed the positioning so a potential client knows within the first scan: "this is for me." Nothing new was added, I just reframed what was already there 👩🏻‍💻
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Cover image for Registration wall nobody warns you
Registration wall nobody warns you about Ik zoek baas by dierenbescherming.nl (http://dierenbescherming.nl) receives thousands of monthly visitors looking to adopt a pet 🐶🐱🦮 The page looks like a browsing experience: scroll through animals, find one you love, proceed. But there's a catch nobody mentions upfront: you can't move forward in your adoption journey until registered. Visitors only discover this after they've already chosen an animal they want. That's not the best moment for a surprise. Here's the nuance though 👆 the registration requirement is right ✅ Adopting a pet is a serious commitment. Some people decide emotionally and later regret it, which is harmful to the animal. The screening process exists to protect against that. The UX failure isn't the barrier. It's that the page hides it. Framed honestly from the start - "we ask you to register because we care about the right match" - registration stops feeling like bureaucracy and starts feeling like trust 🧡 Sometimes the fix isn't removing friction. It's explaining it 💬
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