Valeriia Hamzatova
Actionable UX Audits for startups and scaling businesses
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In a recent review of AI product, I noticed next: to help users getting over a blank state - there are pre-made prompts.
Unfortunately 🥲 they acted as a pure ‘conversation starters’ - in the end, user still needs to start typing 👩🏻💻 in order to accomplish a task. Such pattern just postpones the moment user gets an actual value 💫
To fix this, pre-made prompts are better to work as templates 🙌🏻 It would reduce friction and improve the overall user experience 😉
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UX Redesign Suggestion — Swimming Lesson Registration Form
Zwembad & Sportcentrum Wethouder Duran, Diemen
A municipal swimming centre's registration form was technically functional but created unnecessary friction for parents signing up their children a task that should take minutes but felt overwhelming.
Core problems identified ⬇️
1. Single long-scroll form with no sense of progress or completion time
2. All time slots pre-selected by default, forcing parents to manually deselect irrelevant options
3. Poor scannability: inline labels, inconsistent field widths, and section headers in colour rather than hierarchy made it hard to read at a glance and easy to miss fields entirely
Redesign approach:
Restructured into 3 logical steps: lesson preference first, personal details second, payment last. This order follows the parent's natural decision flow: does this work for us → here's who we are → here's how we pay.
The day selection was rebuilt from a confusing pre-checked grid into clear pill buttons grouped by ochtend/middag to reduce cognitive load and eliminating the default-selection error pattern.
No new content was needed, only reframing what was already there.
Speculative redesign based on a publicly accessible form, created to demonstrate UX audit and form design methodology
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UX Review & Redesign Suggestion for a Career Coach 💼
☝🏻Photos replaced and some details blurred with the client's permission
In this redesign I focused on two main issues: credibility and clarity.
Trust signals existed but were invisible. Logos from recognizable companies (Atlassian, TomTom, Booking.com (http://Booking.com)) and client testimonials were buried below the fold thus invisible to most visitors. Moving them above the fold immediately signals legitimacy before a potential client decides whether to keep reading.
The target audience wasn't clear enough. The original headline spoke to a broad, emotionally frustrated audience without specifying who exactly the coach helps. The redesign suggestion narrowed the positioning so a potential client knows within the first scan: "this is for me."
Nothing new was added, I just reframed what was already there 👩🏻💻
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Created a global dashboard aligning 39 operating companies under one standardized performance view, enabling real-time insights and supporting the transition from local to centralized tools.
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Registration wall nobody warns you about
Ik zoek baas by dierenbescherming.nl (http://dierenbescherming.nl) receives thousands of monthly visitors looking to adopt a pet 🐶🐱🦮 The page looks like a browsing experience: scroll through animals, find one you love, proceed.
But there's a catch nobody mentions upfront: you can't move forward in your adoption journey until registered.
Visitors only discover this after they've already chosen an animal they want. That's not the best moment for a surprise.
Here's the nuance though 👆 the registration requirement is right ✅ Adopting a pet is a serious commitment. Some people decide emotionally and later regret it, which is harmful to the animal. The screening process exists to protect against that.
The UX failure isn't the barrier. It's that the page hides it.
Framed honestly from the start - "we ask you to register because we care about the right match" - registration stops feeling like bureaucracy and starts feeling like trust 🧡
Sometimes the fix isn't removing friction. It's explaining it 💬
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