Sugar & Spice: Visual Identity
Mercedes Juri
Brand Designer
Graphic Designer
Visual System Designer
Adobe Illustrator
Adobe Photoshop
Notion
Brand Identity for patisserie shop that specializes in exotic flavours and has the mission to surprise people!
Brand's personality traits
menu design and loyalty cards
logo package: primary, secondary, brand mark and variations.
merchandise: t-shirt
color palette and color combinations
typography selection and hierarchy
brand elements: pattern
brand in use: social media
