Freelance Communication Designers in New YorkFreelance Communication Designers in New York
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Emma Shook's avatar
Emma Shook
proNew York, USA
Communications guru crafting sharp narratives for brands.
New to Contra
Communications guru crafting sharp narratives for brands.
Cover image for When your frontline staff are
When your frontline staff are your most powerful brand asset, investing in how you communicate with them changes everything. Queenspark is one of South Africa's most established national fashion retailers, serving a loyal and discerning customer base. My role as a consultant spanned several years and covered many facets of their retail strategy — but the work that stayed with me most was what happened on the inside. Post-Covid, it became undeniably clear that the in-store experience was irreplaceable for Queenspark's customer. But that experience is only as strong as the people delivering it. So we turned our attention inward. My focus shifted to building the internal communication tools and frameworks that would bridge the gap between Head Office directives and frontline execution. Clear, consistent communication across a national retail network is no small task, and getting it right meant staff felt informed, valued, and connected to the brand they represented every day. One of the initiatives I'm most proud of was the creation of an in-house staff magazine, a regular internal publication that did far more than share VM instructions. It celebrated the individuals behind the brand, spotlighted exceptional performance, built awareness of brand standards, and developed the soft skills that post-Covid retail demanded. For many team members, it was the first time they'd felt truly seen within a large corporate structure. We complemented this with ongoing training touchpoints, a performance recognition programme, and a clear internal communication rhythm that kept teams aligned, from head office all the way to the shop floor. The results spoke for themselves. Brand standards improved. Staff morale lifted. And the quality of the in-store experience reached new heights — because when your people feel proud of where they work, your customers feel it too. Internal communications isn't a nice-to-have. It's the backbone of a brand that actually works from the inside out.
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Cover image for What happens when a global
What happens when a global brand has a powerhouse team, but no real way to bring them together? That was the challenge when I started working with Ecowize, a leading food safety company headquartered in South Africa, with operations spanning the US, Australia, and New Zealand. My role wasn't to speak to the outside world. It was to look inward, and build the tools that would make their people feel seen, informed, and proud to be part of something bigger. In an industry where trust and integrity are everything, the internal culture had to match the external promise. So we got to work. We launched a monthly in-house magazine that gave the team a regular window into the business: stories from the ground, updates from leadership, and celebrations of the people doing the work every day. We introduced monthly online CEO talks, creating a direct, human line of communication between the founder and the wider team. And we built a staff recognition programme that made achievement visible, because when people feel valued, they show up differently. For many team members, these were entirely new experiences. Seeing their name in print. Hearing directly from the CEO. Being celebrated in front of their peers. It shifted something. That's what internal communication done well can do — it doesn't just inform, it activates. It turns employees into genuine brand advocates who carry your values into every customer interaction, every day. If your team is your greatest asset but your internal communication hasn't caught up yet, this is exactly the work I love doing. Let's talk.
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Cover image for What happens when a furniture
What happens when a furniture brand with great products doesn't yet have the story to match? That was the starting point with Mobelli Furniture and Living, a family-owned business led by a passionate entrepreneur, operating in one of Gauteng's most competitive decor landscapes. They had a clear brand promise, affordable luxury with a touch of European chic, but their retail environment and brand expression hadn't yet caught up with that vision. Our mandate was to change that.
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Cover image for Nine episodes. One studio day.
Nine episodes. One studio day. A year of content. 🚀 Last month, I got the chance to step into something different, working alongside a brilliant media production team to create a full podcast series for a business owner. My focus? Making sure every single episode felt unmistakably theirs. Brand consistency across audio and visual content is trickier than it sounds. It's not just about slapping a logo on the thumbnail, it's about weaving their voice, their values, and their aesthetic into every frame, every intro, every design touchpoint. So we developed a comprehensive brand framework for the series: visual guidelines, tone of voice standards, and design systems that could flex across different content formats while staying cohesive. The result? Nine episodes that don't just feel like they belong together - they feel like they belong to them. I love working across different mediums. Brand work is brand work, whether it's a retail space, a website, or a podcast series. The principles are the same; the canvas just changes. If you're a content creator or business owner looking to scale your content without losing your brand identity, let's talk.
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Communication Designer(2)
Rachana Gone's avatar
Rachana Gone
New York, USA
UX designer creating meaningful digital journeys.
UX designer creating meaningful digital journeys.
Cover image for Ecology Center Campaigns
Ecology Center Campaigns
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Cover image for Cook'd AI
Cook'd AI
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Cover image for L.I.F.E Website Redesign
L.I.F.E Website Redesign
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Cover image for MiSurg
MiSurg
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Communication Designer(1)
Zee Perez Canals's avatar
Zee Perez Canals
New York, USA
Strategic Project and Business Management for Success
Strategic Project and Business Management for Success
Cover image for Team Leadership and Training Program Development
Team Leadership and Training Program Development
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Cover image for Technical Solutions Revamp for Improved Client Experience
Technical Solutions Revamp for Improved Client Experience
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Cover image for Product and Business: New Endpoint for Efficiency and Savings
Product and Business: New Endpoint for Efficiency and Savings
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Communication Designer(1)
Edwin Mauricio Olivera's avatar
Edwin Mauricio Olivera
New York, USA
Experienced UX Designer & Creative Director
Experienced UX Designer & Creative Director
Cover image for Children's Voice Center is a non-profit organization dedicat...
Children's Voice Center is a non-profit organization dedicated to advocating for children facing sensitive and complex situations. They approach their work with deep empathy and mindfulness. The Kinnetic logo incorporates a unique device symbolizing the expression of gratitude, emphasizing the center's mission of giving voice and support to children in need.
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Cover image for Spectrum Enterprise Website Redesign Case Study
Spectrum Enterprise Website Redesign Case Study
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Cover image for Direct mailers for Cleaning Concepts referral program.
Direct mailers for Cleaning Concepts referral program.
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Cover image for Email template system for a furniture company in Saint Louis...
Email template system for a furniture company in Saint Louis - High volume of deployed emails - Segmented and custom lists enhanced with automation of content and offers -HTML hard-coded to Mailchimp-specific markup -Designed to visually break from modular constraints within strict HTML table constraints.
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Communication Designer(1)
K. Raniero's avatar
K. Raniero
New York, USA
Operational Architect | Scaled IP 3,675% in 7 Days
New to Contra
Operational Architect | Scaled IP 3,675% in 7 Days
Cover image for Organizations thrive when they invest energy into fixing the...
Organizations thrive when they invest energy into fixing the institutional erasure that stalls top performers, rather than into looking for better talent.
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Cover image for This is how I used endorsements and partnerships to scale a ...
This is how I used endorsements and partnerships to scale a social startup by 400% in infrastructure and 82% in revenue with zero external backing.
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Cover image for Based on my experience using the somatic framework to coach ...
Based on my experience using the somatic framework to coach C-Suite executives and government officials to align physiological command with rhetorical strategy, this project highlights a bottom-up approach to leadership. It focuses on transforming technical expertise into a resonant, high-stakes public presence through stress management and narrative structure. I am currently accepting a limited number of Executive Coaching engagements. If you are looking to scale your personal presence alongside your organization's growth, let’s discuss an architectural plan for your leadership.
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Cover image for How I engineered a 3,675% audience growth surge in 7 days. T...
How I engineered a 3,675% audience growth surge in 7 days. This project showcases the transition from a viral market signal to a sustained global scaling strategy using psychographic profiling and time-zone arbitrage. High-velocity results meet rigorous operational logic.
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Communication Designer(1)